Santa Monica, Calif. - October 5, 2009 - Traction Public Relations, one of the largest video game specific public relations agencies in the country, announced today that they are now the official agency of record for three new clients. These clients are First Planet Company, Primus Productions and FreeRange 3D.

"We want to welcome all of our new clients to the family. We will continue to offer the same outstanding service and deep knowledge of the video games industry we have always given to our clients," said David Tractenberg, President of Traction Public Relations. "We believe in bringing the highest possible ROI to everyone who puts their trust in our abilities which is the reason we are the leader in our field."

First Planet Company is the developer and publisher of Planet Calypso, the largest real cash economy MMORPG in the world. It is also the first MMO to use Crytek's stunning CryENGINE 2 for amazing graphics and physics. Planet Calypso was formerly known as Project Entropia and is being completely rebranded with the help of Traction PR. Primus Productions is based in Dallas, Texas and their goal is become the top publisher of applications for virtually all mobile devices. The company specializes in creating compelling content which both entertains and enables users to travel and play in ease. FreeRange3D is the performance leader for high-end professional 3D animations. By using a proprietary 3D animation software engine named "Athena", its founder and Chief Architect Allen Bolden has revolutionized the time it takes to produce renderings and animations for film, television, and videogames.

About Traction Public Relations

Headquartered in Santa Monica, California, Traction Public Relations is one of the largest video game specific public relations agencies in the country. Its two offices are filled with a dedicated staff that has a deep knowledge of the industry while providing highly competitive rates. Traction provides mediarelations, media training and crisis communications tailored to meet the needs of today's developers and publishers. Traction PR is owned by industry veteran David Tractenberg.

To learn more about Traction Public Relations, visit

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Traction Public Relations

David Tractenberg

310-453-2050 ext. 111

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