REDWOOD CITY, Calif. –September 5, 2012 –– With the virtual football season now officially kicked off with one of EA SPORTS™ most popular franchises, Madden NFL 13, Electronic Arts Inc. (NASDAQ: EA) and Virgin Gaming today announced the return of the EA SPORTSChallenge Series Powered by Virgin Gaming.   Supporting Madden NFL 13, NHL ® 13 and FIFA Soccer 13, the tournament with one of the biggest prize pool in sports video gaming is hosting its second annual competition to determine who the most skilled sports gamers in the world are. Beginning September 11, 2012, exclusively on the PlayStation ®3 (PS3 TM) computer entertainment system, participants will compete online in qualifying rounds to earn their seat in the live finals and their shot at $1,000,000 in cash prizes. **Entry into the tournament isfree for all participants that purchase their copy of Madden NFL 13, NHL13 or FIFA Soccer 13 at GameStop ®**

“Last year’s inaugural EA SPORTS Challenge Series was a tremendous success, delivering an unrivaled competitive gaming experience online and at the live event finals in New York City,” said Rob Segal, CEO of Virgin Gaming. “With millions of fans eagerly anticipating the launch of the new EA SPORTS games, we’re going even bigger this time around, showing both our players and partners how exciting the future of competitive gaming is with Virgin Gaming.”

Players who want to compete in the EA SPORTS Challenge Series can register at for Madden NFL 13, NHL13 and FIFA 13 on September 11, September 25 and October 9 respectively.  The three tournaments will begin with online qualifiers where players will compete to secure one of 640 seats available at the live event final in Las Vegas.  To learn more about EA SPORTS Challenge Series Powered by Virgin Gaming, or the individual tournaments and official rules, please visit   

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA Soccer, NHL hockey, NBA LIVE basketball, NCAA ® Football, Tiger Woods PGA TOUR ® golf, SSX TM, and Fight Night boxing.

For more information about EA SPORTS, including news, video, blogs, game apps, forums and game communities, please visit to connect, share andcompete.

*Restrictions apply. Visit for full rules and regulations

**Restrictions apply. Visit for more details


About Virgin Gaming

Introduced in June 2010, Virgin Gaming is the premier destination for competitive console gamers to meet, challenge and play in head-to head and tournament challenges for cash, points and prizes. With anarray of proprietary features, including a Fair Play Guarantee™ (with automatic results validation), a secure payment back end, and a Community Reputation Management System, Virgin Gaming allows gamers of all skill levels from around the world to safely and easily compete in some of their favorite multiplayer games. A leading-edge convergence of competitive online gaming and video games, Virgin Gaming offers robust community features with member pages, clan support, invitational tournaments, stats tracking, news, information, and more. For additional information, visit

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets andsocial networks. EA has more than 220 million registered players and operates in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at

EA SPORTS, EA SPORTS Active, SSX, The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE AB. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods, PGA TOUR and FIFA are the property of their respective owners and used with permission.  “PlayStation” is a registered trademark of Sony Computer Entertainment Inc.  Xbox and Xbox LIVE are trademarks of the Microsoftgroup of companies and are used under license from Microsoft. All other trademarks are the property of their respective owners.

About GameStop Corp.

GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,628 company-operated stores in 15 countries worldwide and online at The network also includes:, a leading browser-based game site; Game Informer ® magazine, the leading multi-platform video gamepublication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at

General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ and find GameStop on Facebook @

About Sony Computer Entertainment America LLC

Sony Computer Entertainment America LLC continues to redefine the entertainment lifestyle with its PlayStation ® and PS one ® systems, the PlayStation ®2 computer entertainment system, the PSP ® (PlayStation ®Portable)handheld entertainment system, the ground-breaking PlayStation ®3(PS3™) computer entertainment system, the PlayStation ®Vita (PS Vita) portable entertainment system and its online and network services the PlayStation ®Network and PlayStation ®Store.  Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one, PlayStation 2, PSP, PSPgo, PS3 and PS Vita systems for the North American market.  Based in Foster City, Calif., Sony Computer Entertainment America LLC serves as headquarters for all North American operations.  Visit us on the Web at

©2012 Sony Computer Entertainment America LLC.  “PlayStation” and the “PS” Family logo are registered trademarks and “PS3” is a trademark of Sony Computer Entertainment Inc.

NHL 13 is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA. © NHLPA.”

VIRGIN and the Virgin Signature logo are trademarks of Virgin Enterprises Limited and are used under license.


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