Kris Jones, executive producer of Jagex’s yet to be released MMO video game for western markets, TRANSFORMERS UNIVERSE, will present the Production Keynote at this year’s Develop in Brighton Conference, taking place from 19– 21 July 2011.

Jones’ keynote– Changing the Way We Develop Games Without Sacrificing Our Indie Identity -will take delegates through the trials and tribulations the studio faced, and subsequently overcame,as it was forced to shift from the traditional‘Jagex’ way of working. He will talk about how to embrace deadlines when working with a third party IP, the use of Scrum and Agile, changing the in-house tech from internal systems to using external software and outsourcing, which they used for the first time.

Jones has built the TRANSFORMERS UNIVERSE team from just three people to over 50 and manages all aspects of the production of the new game, due for release in 2012. Jones said,“I am incredibly excited to be working in this role at Jagex, with a great team and a fantastic IP. The next year should be an amazing experience!”

Other Production Sessions include:

The Evolving Producer/Associate Producers Duet and its Impact on Game Productions

Tristan Lefranc, Ubisoft Paris

Kickstart Your Kinect Development

Ben Board, Microsoft Xbox

Producing Digital Download Content

Ben Gunstone, Stainless Games

Ten Do’s Ten Don’ts of Developing Motion Controlled Games

Tal Raviv, Sidekick

3 Screens and a Cloud: Building a Socially Connected User Base Across Multiple Devices

Ted Woolsey, Microsoft Game Studios XBLA

Being Agile in a Waterfall World

Brynley Gibson, Headstrong

You Want What When? (or How Tools Saved My Life)

Jim Fowler, Sony Computer Entertainment Europe

Conference passes can be purchased online at: and if booked before midnight today 15 June they’ll get an extra 20% discount.

Notes to editors:

About the Develop Conference:

The sixth Develop Conference will take place at the Hilton Metropole in Brighton, UK, from 19 - 21 July 2011. It attracts around 1300 game developers from over 20 different territories and has become firmly established as the leading conference in Europe for games developers. Delegates can apply for conference passes at:

Delegates can purchase one, two and three day passes to Develop priced at£330,£565 and£680 respectively. Early bird rates are£275,£450 and£525. Audio track passes are£280 (£225 early bird).

Indie Dev Day passes are£75 (£50 early bird).

Evolve focuses on how to develop games for new and emerging platforms, new technologies and new markets like social and casual gaming. It opens on Tuesday 19 July then continues with individual sessions within the main conference programme on Wednesday 20 July, which are cross-discipline and have a more general appeal. 

Indie Dev Day the new day-long conference and networking event running alongside Develop is designed for established independent studios, new start-ups, wannabe indies, freelance developers and students. The sessions will complement the brand new Indie Dev Showcase: a dedicated area within the Develop Expo (20 - 21 July) featuring some of the exciting and new indie projects currently under development.

Games:Edu is a one-day conference taking place on Wednesday 20 July alongside Develop, which brings together the UK's foremost educators from across all disciplines to connect directly with developers and games producers, to exchange ideas and perspectives.

About Tandem Events:

Tandem Events has over 20 years of experience in organising market-leading exhibitions, conferences and events across a number of industry sectors, including Develop and Evolve in Brighton, Evolve in London, Develop in Liverpool, Games:EDU, Games Marketing Forum and Games Grads.  

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