Travel through time and build some digital fun with Build in Time™

Lake Forest, CA– June 3, 2008– Reflexive Entertainment ( www.reflexive-inc.com) is very proud to announce its next casual game: Build in Time™. Scheduled for release this June on PC and July on Mac, Build in Time will take players to the 1950’s and back again as they build homes for customers and help a kid follow his dreams, upgrade his business and grow his family over 60 years of his life.

While managing time is of the essence in this fast-paced building game, it’s the additional touches that truly bring it to life. From the colorful characters, strategic shopping experiences and the nostalgic bits of humorous history, Build in Time has been crafted to inspire and entertain. With optional goals that change story lines and earn awards, there are even more reasons to do your best.

"I really wanted to make a game that I found exciting," said Build in Time Producer James C. Smith. "We created Build in Time as a way to bring together some of the best game elements from other games that we all enjoyed. With interesting things to construct and upgrade in the neighborhoods, like observatories and putting greens, the skills the players develop as the game progresses really makes them feel like‘I did it!’ We did plenty of brainstorming before building a design that we felt was awesome, and we’ve been improving it ever since.”

Spanning 6 decades of American history, Build in Time features decade-appropriate music and customers spread over 65 challenging levels. Build in Time will provide an enjoyable gaming experience for everyone in the family when it is released for the PC in late June and the Mac in late July. More information can be found at the Build in Time website: http://www.BuildinTime.com.

Preview copies and exclusive screenshots are now available and can be obtained by contacting Ion Hardie ( ion@reflexive.net)

About Reflexive Entertainment:

Founded in 1997, with one goal in mind, to make great games, Reflexive Entertainment's passionate focus on game design has led to the creation of many top-selling and award-winning games including the Ricochet and the Big Kahuna franchises (with over 40 million total downloads) and the 2006 Downloadable Game of the Year, Wik: Fable of Souls. In addition to developing games, Reflexive has created one of the largest casual game distribution networks in existence with more than 500 affiliates distributing a huge catalog of over 1000 games to a rapidly growing audience that downloads millions of games each week.

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For further information, please contact:

Ion Hardie (949)830-1903 Ext 11


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