TRUE GAMES LAUNCHES EXTERNAL DEVELOPMENT DIVISION-SEEKS MICRO-TRANSACTION CONTENT FOR ACQUISTION

Irvine, Calif.-October 7, 2009 - Global online game publisher, True Games Interactive ( www.truegames.com) announced today that it has formed an External Development Division at its Irvine Headquarters where it is currently seeking to acquire new video game content to operate on its TrueTech online game platform. The company has put a call out to all developers and publishers who have new, original and/or licensed online video game content that can be operated within the micro-transaction model it specializes in.

"We currently have several top quality products in development, but in addition to our own content, we also want to take advantage of our extremely capable TrueTech platform's capabilities by operating additional online games," said Jeff Lujan Founder and CEO of True Games. "There are developers out there creating amazing online content, however, they don't have the means to bring it to market on

theirown. That is exactly the kind of partner we are looking for."

The company is open to all types of online video game content and genres including role-playing, strategy, racing, first-person shooter, sports, action, action/adventure, simulation, fighting and more. Any product the company will consider will need to be developed for, or have the ability to easily be adapted to, the company's micro-transaction business model which provides games that are free to download and play (while offering players the ability to purchase additional items via micro-transactions).

The True Games headquarters are based in Irvine, California. The company launched its first online game, Warrior Epic, in spring of 2009 and is preparing to launch Mytheon, an action, strategy online game with a heavy emphasis on RPG-gameplay, collectability and combat. Mytheon is being developed by world-renowned developer, Petroglyph. More information about the game can be found at www.Mytheongame.com.

True Games recently opened a new studio in Austin, Texas which will be working on True Games' third micro-transaction online game which is a new IP.

For more information about True Games visit the company's website at www.truegames.com.

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About True Games Interactive

Based in Orange County, California, True Games Interactive is an international multi-player online game publisher. It was founded by a core team of MMO industry veterans with extensive experience in publishing and operating online games. True Games brings new and innovative development ideas online, delivers them with a state-of-the-art game platform, and leverages micro-transaction revenue models. True Games Released its first game, Warrior Epic,

( www.warriorepic.com) in Spring 2009.

They are working with world-class publishers to license existing online titles and world-class developers, including Petroglyph ( www.Mytheongame.com), to create games exclusively for online play. The company recently announced the creation of its first wholly-owned development studio based in Austin, Texas.

UTV Software Communications Ltd (UTV), India's first integrated global media and entertainment company, holds a strategic stake in True Games Interactive.

About UTV Software Communications

UTV Software Communications Ltd (UTV) is India's first integrated global media and entertainment company. UTV India&its subsidiaries (UTV) create, aggregate and disseminate content of various genres across varied distribution platforms. Its 5 business verticals include Content Production&Services, Movies, Broadcasting, Interactive Gaming, and New Media. Listed on India's premier stock exchange, The Stock Exchange, Mumbai in addition to the Motion Pictures Subsidiary, UMP PLC is listed on the AIM London Stock Exchange. UTV is India's only diversified media and entertainment company with content creation abilities across platforms and genres. It has subsidiaries with offices across India, Mauritius, UK, USA and Japan. Walt Disney holds a strategic stake in UTV.

Press contact:

Mika Kelly

Clever Communications

408-693-0176

mika@clevercomm.com


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