Tune in Tomorrow for the Revealing of the Cover Athlete for 2K Sports' NBA® 2K9 during the NBA Pre-Game Show at 8:30 pm ET o

June 4, 2008– Tomorrow, 2K Sports will reveal the cover athlete for the highly anticipated basketball video game, NBA 2K9, in a 30 second TV spot scheduled to air during the NBA Countdown pre-game show for Game One of the 2008 NBA Finals, Boston Celtics vs. Los Angeles Lakers, June 5th at 8:30 pm ET on ABC.

As part of revealing the new cover athlete, 2K Sports has launched a new community web site, www.2ksports.com/nba2k9, where registered participants can predict the cover athlete for NBA 2K9 from a selection of 16 NBA players. Fans have until 11:59 p.m. ET tonight to make their predictions, and participants who select correctly will be entered into a special drawing for the opportunity to win exclusive prizes. One grand prize winner will receive the NBA 2K9 cover athlete’s authentic, autographed NBA jersey, along with a copy of NBA 2K9 on the platform of their choice. Ten other first prize winners will also receive a copy of NBA 2K9. All winners will receive their copy of NBA 2K9 upon release of the game.

NBA 2K9, which is being developed by Visual Concepts, is not yet rated by the ESRB and will be available this fall for Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, and PlayStation®2 computer entertainment system. For more information, please visit www.2ksports.com.

CONTACT:

Bryan Lam

2K Sports

(415) 507-7677

bryan.lam@2ksports.com

Katie Pagliara

Access Communications for 2K Sports

(917) 522-3531

kpagliara@accesspr.com


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