Turner partners with BlueArk to launch Toonix online game

HONG KONG (June 13, 2012) – Turner Broadcasting System Asia Pacific, Inc. has partnered with leading South Korean game developer, BlueArk Global, to create a multi-platform social game starring Toonix, Cartoon Network’s loveable online avatars.

Quirky and hugely entertaining, players or “planeteers” will go forth with the mission to save the Toonix universe by transforming lifeless planets into flourishing, sustainable communities. Fully customizable, planeteers can unleash their creativity to design their unique Toonix worlds, while building rich reserves of natural resources and volunteering for mini missions to rescue other Toonix. The cross-platform game will be available in Asia-Pacific on mobiles (iOS and Android), tablets and computers.

Mark Counsell, Turner’s Associate Director of Interactive Media said, “Toonix has really taken off across Asia Pacific as Cartoon Network’s fans love the ability to express themselves via their own personalized avatars. Our partnership with BlueArk takes the Toonix experience to an inter-galactic level with the launch of the first Toonix digital universe.”

Yangre Yim, BlueArk’s CEO, is equally excited by the potential of Toonix in the social gaming space. “We are thrilled to partner with Turner and work with this amazing digitally-inspired character. We will look to harness all the creative talent that exists here in South Korea to produce a truly next-generation, multi-platform gaming experience.”

The game is set for launch in late 2012 and its official name will be decided through a regional contest that runs until the end of June. Cartoon Network fans have been central to Toonix’s success and can continue to be part of its development by logging on to http://www.cartoonnetworkasia.com/contest/2012/06_toonix_name_the_game/.

The new social game complements other Toonix initiatives in development including mobile applications and original video content, set to debut on Cartoon Network later in the year.

More about Toonix…

•             More than 15 million Toonix avatars created worldwide since its launch in 2008

•             In Asia Pacific, a new Toonix avatar is created, on average, every minute of the day

•             Other Toonix digital products include “Toonix Farm”, a mobile game created in China, and Toonix.com, an online social world for kids in the European region

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Note to editors:

To learn more about Toonix and the new game, you’re welcome to watch a short promotional video, available here:

http://www.youtube.com/embed/Yb0X9vzpTJk

To embed the same video in a blog or online news feature, here’s the HTML code:

<iframe width="560" height="315" src=" http://www.youtube.com/embed/Yb0X9vzpTJk?modestbranding=1&rel=0" frameborder="1" allowfullscreen></iframe>

Toonix image caption

In this new game, developed by Cartoon Network and BlueArk, planeteers are required to use their social skills and environmental awareness to create a thriving Toonix universe! Travel the expanse of the universe to unearth hidden resources and transform lifeless planets into flourishing communities.

About Cartoon Network Asia Pacific

Cartoon Network, the number one kids’ channel in the Asia Pacific region, offers the best in original animated entertainment while drawing from the world’s most iconic cartoon library of Warner Bros., MGM and Hanna-Barbera titles. Original series showcased on Cartoon Network include the globally popular series Ben 10, The Amazing World of Gumball and Adventure Time. Cartoon Network is available in 23 territories throughout the Asia Pacific region and is currently seen in over 65 million cable homes. Online, Cartoon Network Asia Pacific reaches nearly five million unique visitors a month.

Turner Broadcasting System Asia Pacific, Inc., a Time Warner company, is a major producer of multiplatform news and entertainment content around the world and the leading provider of programming for the basic cable industry.

About BlueArk Global

BlueArk is a leading digital content investment and development group in South Korea, specializing in game development and distribution across many genres and platforms. BlueArk has partnered with world class media and content companies to develop digital experiences for the mass consumer market.

For media enquiries:

James Moore

Turner Broadcasting System Asia Pacific, Inc.

Tel: (852) 3128-3720

Email: James.Moore@turner.com  


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