Two Way Media launches Who Wants To Be A Millionaire? game with Portugal Telecom

London July 24th 2009

Two Way Media, the UK’s leading TV games specialist and Meo, Portugal Telecom’s leading IPTV service announce today the launch of the interactive version of the TV game show Who Wants To Be A Millionaire? The quiz game captures the look of the classic TV show, features questions from the local Portuguese production, and will allow players to make use of the well-known lifelines such as "Ask the Audience," "Phone-A-Friend" and "50:50".

As well as Millionaire, Two Way Media’s most popular IPTV games and those that it has created for Turner Broadcasting and Baby TV will be available to Meo’s viewers. This latest deal means an additional 384,000 homes in Portugal (at the end of March 09) will have access to these premium branded games.

James Turner, the chief executive of Two Way Media states: "Games such as Millionaire have proved extremely successful with UK television viewers. The TV show is also an absolute favourite in Portugal so it makes perfect sense to bring the game to Meo’s subscribers. We are thrilled to launch this game outside of the UK for the first time with such great partners as Portugal Telecom and we look forward to entertain new audiences anywhere in the world with games like Millionaire".

Vera Pinto Pereira, Director of TV Services at Portugal Telecom adds: "Two Way Media brings games featuring fantastic and recognized brands to Meo that will be instant hits with kids and their parents. We feel confident that its games will create great entertainment for our interactive viewers".

- Release ends -

Contacts:

James Turner, Two Way Media +44 7779 630399 ( james@twowaymedia.co.uk)

About Two Way Media www.twowaymedia.co.uk

Two Way Media is TV games specialist that creates and distributes games formats on TV and digital platforms. We create fun, skill-based games for IPTV, satellite and cable markets, including great interactive products for shows like Who Wants To Be a Millionaire? and Deal or No Deal. We have produced thousands of hours of live TV shows for Virgin Media TV, ITV and other. Through our partnership with Cartoon Network, we have created a package of over 20 children’s IPTV games based on their well-known brands. We have also created a raft of unique educational IPTV games for Fox International Channel’s BabyTV.

Two Way Media is majority-owned by investment company Ingenious Media Active Capital Limited. If you’d like to see more, please go to www.twowaymedia.co.uk.

About Portugal Telecom www.telecom.pt

Portugal Telecom (“PT”) is a leading telecommunications provider with 72 million customers in 14 countries, namely in Brazil and Africa. In Portugal, where it retains a clear leading position, the company provides a full range of fixed and mobile telecommunication services, including voice, broadband and television and covers all segments of the market: consumer, residential, SMEs, corporate and wholesale. Its international investments, which are focused on the mobile segment, account for 85% of its customer base and circa 50% of its revenues. It is seen as the Portuguese company which has the biggest national and international projection and has a diversified business portfolio where quality and innovation are decisive aspects, along side the most advanced international companies in this sector.

Portugal Telecom is listed on the Euronext and New York Stock Exchange. Information may be accessed on the Reuters under the symbols PTC.LS and PT and on Bloomberg under the symbol PTC PL.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.