UBISOFT BRINGS STRATEGY TO MULTITOUCH WITH R.U.S.E.™ FOR WINDOWS 7

LONDON, UK— October 22, 2009— Today, Ubisoft announces that its upcoming strategy game R.U.S.E. will be among the first games to fully exploit the new multitouch capabilities of Windows 7.

R.U.S.E., a one-of-a-kind real-time strategy game that allows players to bluff their enemies to lead their nation to victory, will incorporate the multitouch capabilities of Windows 7 to bring a new and exciting way of playing games to fans everywhere.

“Making images interactive is at the core of the video game industry, and over the last few years we have been striving to make this interactivity as intuitive and direct as possible. Today, thanks to Windows 7 and its full multitouch support, the barrier between the player and the image has been removed: they become one”, said John Parkes, EMEA marketing director.“As a strategy game relying on a clean and intuitive interface built around the zoom, R.U.S.E. was the perfect candidate for Ubisoft to demonstrate how multitouch improves and streamlines the way games are played”.

Ubisoft is collaborating closely with Microsoft to deliver immersive and new experiences to gamers on touch-enabled devices running on Windows 7 when R.U.S.E. launches in Q1 2010.

“Windows 7 was designed with the customer in mind,” said Mike Ybarra, general manager of Windows Product Management at Microsoft.“We are pleased to see how Ubisoft has leveraged multi-touch in R.U.S.E to bring a new and dynamic gaming experience to our mutual customers.”

In R.U.S.E., players use their brain as the ultimate weapon to fight a war of perception where the ability to deceive and mislead the enemy determines success. Leveraging the IRISZOOMTM Engine, which offers an intuitive interface that allows for smooth, rapid transitions, players will find themselves immersed in the action, moving from a birds-eye view of the entire conflict down into the heat of the battle. A first for a strategy game, R.U.S.E. reinvigorates the genre by using deception to give new-found depth to the gameplay.

http://static2.cdn.ubi.com/emea/videos/download/all/Ruse_Strategy_comes_to_multitouch_Download.zip

R.U.S.E. is scheduled for release during Q1 2010 on PC and home consoles.

To learn more about R.U.S.E., visit www.rusegame.com

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft is present in 28 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008–09 fiscal year Ubisoft generated sales of 1.058 billion euros. To learn more, please visit www.ubisoftgroup.com.

About Eugen Systems:

Eugen Systems, based in Paris, works at creating very high-quality strategy games for PC and next gen consoles (Xbox360 and PS3). Eugen Systems released "Act of War: Direct Action" one of the most critically acclaimed RTS of 2005.

For more information on Eugen Systems visit www.eugen.fr.

© 2009 Ubisoft Entertainment. All Rights Reserved. R.U.S.E., IRISZOOM, Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.


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