UBISOFT® GETS VOCAL WITH TOM CLANCY'S ENDWAR™ SCREENING AT EDINBURGH INTERACTIVE FESTIVAL 2008

Friday 1st August/... Edinburgh Interactive Film Festival announced today that French publishing giant Ubisoft will be flying in two representatives of its Shanghai development studio to exclusively screen the upcoming Tom Clancy‘s EndWar™ at this year’s Festival.

At 6pm on Monday 11th August, Julian Gerighty, Editorial Content Director at Ubisoft and Laurent Malville, Game Content Manager at Ubisoft will be on hand to showcase Tom Clancy’s EndWar™, a revolutionary real-time strategy game designed to realise the full potential of the Xbox 360®video game and entertainment system from Microsoft® and PLAYSTATION®3 and completely controllable by voice.

A chillingly relevant storyline pits superpower against superpower in all-out war—with you in command. You'll take control of the US-led Joint Strike Force, the European Enforcers Corps, or the Russian Spetsnaz Guards Brigade in a single-player campaign or online against friends in a persistent-world Theatre of War mode. Tom Clancy’s EndWar™ goes beyond other war games by letting you use your own voice to control your units, offering you true control of the action at the speed of thought.

A key feature of Tom Clancy’s EndWar™ is that war can be waged at the speed of thought, via the game’s revolutionary voice command system. And instead of the traditional top-down view, those attending the screening will be able to see firsthand how Tom Clancy’s EndWar™ embraces a unique third-person camera that puts the player in the heart of the battle. Watch the devastation unfold as hundreds of units engage the enemy on fully destructible battlefields.

“We’re delighted to be able to show Tom Clancy’s EndWar™ at this year’s Edinburgh Interactive Festival” said Julian Gerighty, Editorial Content Director, Ubisoft Shanghai“EndWar is a revolutionary new war game for consoles and a major new brand in the Tom Clancy universe. It is the result of four years hard work and dedication from the talented team at Ubisoft Shanghai and we think people are going to love it as much as we do.”

About Edinburgh Interactive Festival 2008

Now celebrating its sixth year, the Edinburgh Interactive Festival is powered up to showcase the continued popularity, growth and influence of video games. And this year, the Interactive Festival is more synchronised with the world famous Edinburgh Festival than ever, appealing to the press, public and professionals from film, television and interactive media backgrounds alike, offering a bigger event for delegates, more consumer focusing– an overall spectacle for all.

New to Interactive Festival 2008 will be Features, Exhibition and Recruitment areas specifically tailored to cater for the public - allowing them access to the latest games and job opportunities in games.

As ever, the three-day Interactive Festival wouldn’t be complete without the cornerstones of conferences, keynotes, panel sessions, debates, games screenings and even more people than ever jostling to get through the doors.

Edinburgh Interactive Festival 2008

Edinburgh International Conference Centre

150 Morrison Street, Edinburgh EH3 8EE

UK

Sunday 10th August

Game Screenings

Dare ProtoPlay

Public games area and retail site

Monday 11th August

EIF Conference

Game Screenings

Dare ProtoPlay

Public games area and retail site

Conference Networking event

Tuesday 12th August

EIF Conference

Game Screenings

Dare ProtoPlay

Public games area and retail site

Digital Interactive Symposium

Edinburgh Interactive Festival will also play host to the Digital Interactive Symposium, the games event aimed at academics and games industry professionals. It takes place on the afternoon of Tuesday 12th August.

Registration isopen now at www.edinburghinteractivefestival.com

There is also a Facebook Group in 2008 at http://www.facebook.com/group.php?gid=12251081247

Edinburgh Interactive Festival 2008 registration details:

Full delegate pass -£149 (ex VAT)

Scottish based developers and companies -£99 (ex VAT)

Students -£75 (ex VAT)

Delegates can also register for the Digital Interactive Symposium.

You can see more of Edinburgh Interactive Festival 2007 at http://uk.youtube.com/watch?v=YktZnm_eRlQ

Edinburgh Interactive Festival has also forged a number of key relationships with partners and sponsors that will be announced shortly.

If you are interested in getting involved with Edinburgh Interactive Festival 2008– through partnerships, sponsorship, the Friends of the Festival programme or simply to find out more about the commercial opportunities at EIF 2008, please contact Sales and Sponsorship manager, Jodie Holdway: Tel +44 (0) 1462 456780 ; jodie.holdway@bhpr.co.uk. For press information please contact PR Manager, Sarah Hartland: Tel +44 (0) 1462 456780; sarah.hartland@bhpr.co.uk.

Editor Note:

EIF08:

The Edinburgh Interactive Festival is managed by a committee drawn from all areas of the games industry, including publishers, developers and the two industry trade bodies: The Independent Game Developers Association (TIGA) www.tiga.org and the Entertainment&Leisure Software Publishers Association (ELSPA) www.elspa.com.

Julian Gerighty Bio:

Julian Gerighty is the Editorial Content Director for the Ubisoft Shanghai studio. In this capacity, he works with design and production teams from the earliest stage of a game’s conception until their retail release to ensure that titles reach the best quality possible.

For the studio he has worked on Tom Clancy’s Splinter Cell Pandora Tomorrow® and Tom Clancy’s Splinter Cell Double Agent® among others. Previously he has worked as a teacher, an analyst and a marketer.

Favourite games: Animal Crossing, Frequency, Mario 64, Zelda: Ocarina of Time, Resident Evil, Dead Rising, Grand Theft Auto

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 27 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com.

© 2008 Ubisoft Entertainment. All Rights Reserved. Endwar, Splinter Cell, Splinter Cell Pandora Tomorrow, Splinter Cell Double Agent, Sam Fisher, the Soldier Icon, Ubisoft, Ubi.com and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.

Xbox, Xbox 360, and Xbox LIVE are trademarks of the Microsoft group of companies.

" " and“PLAYSTATION” are trademarks or registered trademarks of Sony Computer Entertainment Inc.


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