UBISOFT® TO PUBLISH PETZ® WORLD MASSIVELY MULTIPLAYER ONLINE GAME

London, UK– September 30, 2010– Today Ubisoft ® revealed it’s developing Petz ® World, a massively multiplayer online (MMO) free-to-play game tied to its multimillion unit-selling Petz brand. Petz World is an online pet simulation adventure game for kids and tweens being developed by Frima Studios and will be available in 2011 for the PC.

“Ubisoft is excited to be propelling its popular Petz brand into the MMO space. This game is a unique way for children and parents to play games together,” said Chris Early, vice president of digital publishing at Ubisoft.“Petz World allows players to share their progress and adventures, helping each other to receive more coins, achievements and unlockables.”

In Petz World, players can adopt unique pets with their own personality and embark on remarkable adventures in realistic environments around the world. The Petz will be able to explore and learn about exotic locations, meet new and exotic animals and even save them. Petz World will be ever-growing with more locations to visit, more animals to unlock and more places in the world to discover.

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft is present in 28 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008-09 fiscal year Ubisoft generated sales of€1.058 billion. To learn more, please visit: www.ubisoftgroup.com

About Petz

Petz is the no. 1 pet-simulation videogame brand with over 20 million units sold worldwide to date. Kids and tweens can nurture, take care of and bond with a range of domestic and wild animals, from dogs and cats to dolphins and monkeys. The Petz games teach kids responsibility skills and provide them an opportunity to learn how to take care of animals. Ubisoft developed the Petz line in 2006 and there are now over 30 games in the franchise with games available on multiple platforms including the Nintendo Wii and DS.


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