Ubisoft to Publish Black Bean Games title NewU Fitness First Personal Trainer

Milan, Italy– 28th July 2009– Black Bean Games and Ubisoft Entertainment S.A. sign an important agreement on the release of the groundbreaking complete fitness title NewU Fitness First Personal Trainer.

According to the agreement, Ubisoft will publish and distribute this title across all PAL territories excluding Italy, New Zealand and Australia. Black Bean Games maintains its publishing rights for Italy, Australia and New Zealand where well established partners will ensure a successful launch.

The first release in the NewU Family of products is due for launch in September on WiiTM.

NewU Fitness First Personal Trainer , developed by Lightning Fish in collaboration with Fitness First and You Are What You EatTM, is an interactive training solution focused on well-being as a perfect balance between professionally developed and expertly taught fitness workouts and healthy balanced nutrition plans based on personal eating preferences.

“We are very proud about this agreement - commented Virgilio Bixio– President Black Bean Games– to have the involvement of a top publisher like Ubisoft means that our strategy, based on top quality and original IP, is moving in the right direction.”

NewU Fitness First Personal Trainer is an interesting game concept developed in collaboration with major fitness and nutrition partners”, said John Parkes, EMEA marketing director at Ubisoft.“We are confident that our expertise of the Wii market will give the title the commercial success it deserves.”

ENDS

About Black Bean Games

Black Bean Games is the publishing label of Lago S.r.l., which is part of the Leader Group.

Leveraging 20 years of market experience and knowledge, Black Bean is ideally positioned to launch games coming both from internal and external development teams, harnessing strong licenses, original IPs and focussing on three main areas: Racing, Family&Lifestyle and Action Adventure games.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft is present in 28 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008-09 fiscal year Ubisoft generated sales of 1.058 billion euros. To learn more, please visit www.ubisoftgroup.com

About Lightning Fish Games

Lightning Fish Games is a videogame developer specialising in family-oriented titles for WiiTM, PlayStation® 3, Microsoft® Xbox 360, Microsoft Windows and smartphones. Established in June 2008, in Banbury, United Kingdom, Lightning Fish was founded by Simon Prytherch, Mike Montgomery and David Hunt. Despite being a new company, the team have previously released over a hundred games and been responsible for games that have sold tens of million of units.

For further information about Lightning Fish Games please visit the following website

www.lightningfishgames.com

About Fitness First

Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.4 million members in 19 countries. In the UK alone there are 164 Fitness First clubs with over 425,000 members.

Fitness First is a member of the Fitness Industry Association (F.I.A), the industry trade body which represents both private and public organisations that are involved in the fitness industry, visit www.fia.org.uk.

Published by Lago S.r.l Black Bean is a trademark of Lago S.r.l. Developed by Lightning Fish Games Ltd.

All rights reserved.

“NewU” is a trademark of Lago S.r.l.

Fitness First and Fitness First logo are a trademark of Fitness First Limited.

You Are what You EatTM and© 2009 2waytraffic. All rights reserved.

Trademarks are property of their respective owners. Wii is a trademark of Nintendo.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.