15 th August 2012 – Cologne, Germany – The UK Industry stand at gamescom, managed by Ukie, will support 21 UK businesses with their overseas trade ambitions.
The gamescom show in Cologne is the number one trade show in Europe and the UK industry will be out in force once again this year – but with a new focal point.
Following their appointment by UK Trade & Investment (UKTI) as the exclusive ATO (Approved Trade Organisation) for gamescom, UK Interactive Entertainment (Ukie) will be managing the UK Industry stand to showcase the wares of 21 of the UK’s finest games companies.
Stephen McGowan, Head of Events (London), Technology, Innovation and Events Directorate at UKTI said “UKTI is committed to helping UK small and medium sized businesses with their overseas trade activities. Working with Ukie on these key trade shows is a vital part of the wider support we give to the creative industries.”
Ukie CEO, Jo Twist, said: “This is a great chance for the UK games and interactive entertainment industry to show off its outstanding work to the rest of the world. Our stand is a fantastic mixture of up and coming developers and established and expanding businesses. The packages we offered were of particular interest to younger, smaller companies who would have found it difficult to stand out from all the noise. We have helped them find a home of the stand and get a great spot in the business hall to focus on their key meetings. Come and say hello and grab a scone while you are here.”
The UK Industry stand will also play host to two open drinks receptions. Join Ukie and UKTI for beer on Wednesday 15 th from 6pm and Scottish Development International and UKTI for Whisky on Thursday 16 th from 4.30 pm.
The stand is located in the business hall 4.2, stand J051. Companies with representation on the UK stand are –
Four Door Lemon
Rising Star Games
Scottish Development International
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For all press enquiries, please contact the Ukie press office on T: +44 (0)20 7534 0582 or E: firstname.lastname@example.org .
The Association for United Kingdom Interactive Entertainment or Ukie is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), Ukie’s membership includes games publishers, developers and the academic institutions that support the industry.
Ukie works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.