UKTI Casual Games Directory

UK Trade and Investment ( is gathering details on the UK's Casual Games development community in order to be able to promote it more effectively.

If you are a UK limited company and a significant percentage of your annual turnover comes from designing, developing and/or publishing casual games, then please complete this survey BY FRI 6TH MARCH 2009.

Wikipedia defines casual games as, "A video game targeted at a mass audience of casual gamers. Casual games can have any type of gameplay, and fit in any genre. They are typically distinguished by their simple rules, in contrast to more complex hardcore games."

Basic information on your company may be published widely but more sensitive information will only be seen by UKTI staff and select third parties, such as games publishers and media companies. Please provide as much detail as possible. Your responses are important to form an overall picture of this important UK industry as well as provide reliable information on individual companies.

The survey should take about 15 minutes to complete.

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at