Unique flexibility of Setgo Analytics secures mobile publisher Connect2Media

LIVERPOOL, England – March 12 th, 2012 – Setgo today announced that Connect2Media, a leading mobile publisher, joined the early access programme for Setgo Analytics as a Tier 1 Technology Partner. Under the terms of the agreement, Connect2Media will track and analyse player behaviour in forthcoming Freemium games for Android and other mobile platforms using Setgo Analytics.

Setgo’s focus on providing an analytics solution that gives developers and publishers a unique level of flexibility and customisation, regardless of which online platform they choose to adopt, is proving to be an attractive proposition. As more and more games companies realise the importance of tracking and measuring player behaviour, they are looking for a solution that empowers them to get to grips with the basics quickly while providing the power and flexibility needed to drive long-term understanding of what is now a pivotal aspect when delivering content online, directly to your audience.

 “We are about to enter the Freemium market with our first original title and are positioning analytics at its heart. We considered multiple analytics offerings but, with their flexible approach, Setgo made a great impression on us from the start. In the end, Setgo won us over with their service Setgo Analytics, as it allows much greater flexibility to track what’s important to us and delivers actionable insights into player behaviour with much finer detail than we previously thought possible. We are looking forward to increasingly leveraging those insights across our entire organisation and making Setgo Analytics an integral part of our development strategy.” said Greg Robinson, COO at Connect2Media.

Clemens Wangerin, Co-founder and Managing Director of Setgo added “We are delighted to welcome Connect2Media, one of the leading UK-based publishers of mobile content, as Tier 1 Partner of Setgo Analytics. In addition to industry standard features like Funnels, Cohorts, Referrers and AB Testing, we pride ourselves on offering an analytics solution that offers our customers a wide range of additional benefits. One such benefit is the ability to track and analyse users within the same app across all required platforms from one unified view. This partnership also validates the platform-agnostic nature of our API, which ensures that Setgo Analytics meets the objectives of Connect2Media, and our other customers, regardless of which online platform they choose to adopt today or in the future.”
 

About Setgo

Setgo is based in Liverpool, England and was established to create technology for all online gaming platforms. With Setgo Analytics, the company offers a unique platform agnostic games analytics solution that provides immediate insights into the basics developers need today and leads to increased understanding of player behaviour. For more information on Setgo Analytics, please follow us on Twitter @setgoanalytics. For more information on becoming a Tier 1 Technology Partner to secure early access to Setgo Analytics or to arrange a demo, contact us at info[at]setgoanalytics[dot]com.

About Connect2Media

Our mission is to deliver exceptional, original and licensed, entertainment content on a wide variety of devices, to consumers around the world. Connect2Media is headquartered in Manchester, UK with offices in Poland, the Middle East and the USA, serving a truly global distribution footprint. We publish and distribute a portfolio of product that boasts some of the biggest names in entertainment as well as award winning original properties. For more information on Connect2Media, visit our website at www.connect2media.com. Connect2Media publish games under the ‘365 Games’ consumer brand. Follow us on: @365_Games or find us at: www.facebook/365GamesOnline

All trademarks are the property of their respective owners.

PRESS CONTACTS:

Clemens Wangerin

Setgo Limited

clemens[at]setgoanalytics[dot]com

Stephen Hey

Connect2Media

shey[at]connect2media[dot]co[dot]uk

+44 (0)161 233 1830

   


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