San Francisco, CA - February 7, 2012 – Unity Technologies, provider of the Unity multi-platform engine and development tools, and LG, one of the world’s largest manufacturer of high quality electronics, are happy to announce that they have finalized an agreement that is the first stage of a strategic collaboration that will create mass-market demand for games on Smart TVs by bringing Unity-authored titles to LG’s 2012 line of televisions.
A leader in the development and production of TVs, LG has designed their new TVs as all-in-one multimedia systems where consumers can find a wide range of entertainment. Unity Technologies’ Union division helps developers using Unity distribute their games to new platforms. Unity, through its Union business unit, plans to make numerous games available on upcoming LG models and expects more to be available in the future.
“The television technology LG is introducing this year is very impressive and offers an incredible opportunity for the developers under the Union umbrella to reach a new market,” said David Helgason, CEO of Unity Technologies. “Our goal with Union is to create new avenues of distribution for developers using Unity, and LG smart TVs are creating a massive and new gaming audience.”
LG’s 2012 HDTV models feature the ability to play video games straight from the TV and include a new gyroscopic motion controller, called the Magic Motion Remote, and a more powerful video processor that will enable a wide variety of video games to be played without the need of a console. Union’s game catalogue provides the breadth of technology and content needed for LG TVs with games such as the dazzling third-person shooter Shadowgun and the family friendly and motion controller enabled Frisbee Forever, both of which were demonstrated at LG’s booth at CES 2012.
“Adding a huge catalog of Unity-authored titles to the line-up of games available on LG TVs will boost the incredible value that our customers receive when choosing one of our HDTV models,” said Sang-Woo Lee, Head of Content Division of LG TV. “We want our TVs to be the most comprehensive platform for entertainment on the market and having access to such an impressive array of games helps make that happen.”
Unity and Union are trademarks of Unity Technologies or its subsidiaries or affiliates. LG is a registered trademark of LG Electronics Inc or its subsidiaries or affiliates. All other brand names, product names, or trademarks belong to their respective holders.
About Unity Technologies
Unity Technologies is the creator of Unity, an intuitive and flexible development platform used to make wildly creative and intelligently interactive 3D and 2D content. The “author once, deploy everywhere” capability ensures developers can publish to all of the most popular platforms. Unity Technologies boasts a thriving community of 750,000 registered developers including large publishers, indie studios, students and hobbyists. Unity Technologies aggressively re-invests in its award-winning 3D development tools and democratization initiatives, such as the Asset Store digital content marketplace and Union game distribution service, in order to remain at the forefront of innovation. Unity Technologies is headquartered in San Francisco and has offices in Canada, Denmark, Lithuania, Sweden, the United Kingdom, Japan and Korea. For more information, visit: http://unity3d.com .
Union is a business unit of Unity Technologies dedicated to distributing high quality video games to mobile phones, app stores, tablets, set-top boxes, connected TVs and other emerging platforms. Union works closely with video game developers and publishers using Unity to build a portfolio of premium gaming titles. Union then adapts and localizes content to target platforms to help developers access technically or commercially challenging monetization opportunities while providing platform partners with a rich gaming experience for their consumers. Union is free to join and provides an 80 percent revenue share to its developers. For more information, visit: http://unity3d.com/union/
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more information, please visit www.LGnewsroom.com .
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumer and commercial markets. LG's product areas include LCD and plasma televisions, LED LCD monitors, home theater systems, Blu-ray Disc™ players, audio components, video players and plasma display panels. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience. LG HE company is also a leader in providing commercial (or B2B) products such as digital signage, video conference system and IP security cameras.
Unity and Union are trademarks of Unity Technologies or its subsidiaries or affiliates. LG is a registered trademark of LG Electronics Inc. or its subsidiaries or affiliates. All other brand names, product names or trademarks belong to their respective holders.