San Francisco, California — November 20, 2012 — Ümloud!, San Francisco’s biggest and most awesome annual non-profit gaming fundraiser for Child’s Play, is pleased to announce that Unknown Worlds and Perfect World Entertainment have, for the first time ever, secured Premiere Co-Sponsorship roles in support of this year’s event. Taking place at DNA Lounge on December 6, this annual evening of jamming and generosity is made possible by the Bay Area’s own Unknown Worlds and Perfect World Entertainment. Thanks to their generous support, every attendee’s donation will go directly to support children’s hospitals around the world through Child’s Play.

Unknown Worlds – creators of Natural Selection 2, which recently launched on Steam – will be joining the throngs of big-hearted gaming fans at this year’s Ümloud!. With a company goal of “uniting the world through play,” their sponsorship of this year’s event helps Ümloud! achieve the goal of uniting gamers for a night of rock to raise money for Child’s Play.

“It’s been such a phenomenal year for all of us at Unknown Worlds,” commented Charlie Cleveland, Co-Founder and CEO of Unknown Worlds Entertainment. “We are immensely proud that our hard work and success with Natural Selection 2 has allowed us the opportunity to give back to the gaming community by supporting the amazing work done by Ümloud!. We can’t wait to celebrate 2012 with everyone on December 6, with a great night for a great cause.”

Perfect World Entertainment, a leading publisher of immersive, free-to-play MMORPGs including Neverwinter, RaiderZ and Star Trek Online, makes the world that much more of a perfect place with their premier sponsorship contribution to the gaming community’s worthiest of causes.  

“We are thrilled to share the stage with Unknown Worlds at this year’s Ümloud!,” said Andrew Brown, General Manager for Perfect World Entertainment. “The gaming community has proven time and time again that it is both passionate and generous – and so we are proud to support Child’s Play in its efforts to improve the quality of life for a younger generation of gamers.”

Benefiting Child’s Play – a gamer-targeted charity that supports children’s hospitals around the world, thanks to the support of these Bay Area gaming greats – Ümloud! returns to San Francisco’s DNA Lounge Thursday, December 6, for an encore engagement of giving and ’tis-the-season celebration. Now in its fourth year, Ümloud! 2012 will feature nearly 30 faux-rock bands performing live on stage playing Rock Band 3.

“The amazing teams at Unknown Worlds and Perfect World Entertainment couldn’t fit the spirit of Ümloud! any better,” said Joe Markert, Chief Operating Officer of Ümloud!. “Their sincerity and interest in uniting people through gaming is a reminder to all of us of what we can achieve by working – and playing – together. With their gracious sponsorship of Ümloud! 2012, the show will most definitely go on!”

Advanced tickets are available at www.dnalounge.com. For all things Ümloud!, check out the website  www . umloud . org, and don’t forget to sign up to be a sponsor today. Become a fan of Ümloud! on  Facebook and follow @Umloud on Twitter.

To download logos for Ümloud, Unknown Worlds and Perfect World, please visit:



Since 2003, over 100,000 gamers worldwide have banded together through Child’s Play, a community-based charity grown and nurtured from the game culture and industry. Over $6.7 million dollars in donations of toys, games, books and cash for sick kids in children’s hospitals across North America and the world have been collected since our inception.

This year, Child’s Play has continued expanding across the country and the globe. With almost 70 partner hospitals and more arriving every month, you can be sure to find one that needs your help! You can choose to purchase requested items from their online retailer wish lists, or make a cash donation that helps out Child’s Play hospitals everywhere. When gamers give back, it makes a difference!


Ümloud! is the annual “Rock Band charity concert for Child’s Play” fundraiser held in San Francisco, California, organized by local video game veterans with proceeds going to Child’s Play. Visit www.umloud.org to sign your Rock Band bandmates up for time on the DNA Lounge main stage!


Unknown Worlds is a small, independent game developer focused on creating unique, deep and exciting multiplayer experiences. The studio can trace its beginnings to the Half-Life mod Natural Selection, released in 2002. Since formal founding in 2006, UWE has worked on two projects simultaneously: The stand alone sequel to Natural Selection, and the Spark Engine that powers it. Both were released on Halloween 2012. UWE is now focused on supporting and creating new content for NS2 and Spark. The studio is located in San Francisco, California. www.naturalselection2.com


Perfect World Entertainment is a leading North American online games publisher specializing in immersive free-to-play MMORPGs. Founded in 2008, Perfect World Entertainment has published 10 popular titles, including Blacklight Retribution, Forsaken World, Perfect World International and Star Trek Online. The company works closely with its American development teams and partners such as Cryptic Studios, developer of the highly anticipated MMORPG Dungeons & Dragons Neverwinter, and Runic Games, developer of the hit Torchlight series, to provide unparalleled quality of service and game experiences to its players. A subsidiary of Perfect World Co., Ltd. (NASDAQ: PWRD), Perfect World Entertainment is headquartered in Silicon Valley, California. For more information, please visit: www.perfectworld.com



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