Updated CityEngine with New Pricing for Small Studios

For Immediate Release

October 12, 2010

Zurich, Switzerland– October 12, 2010 Procedural Inc. today announced CityEngine 2010.2, the latest version of its groundbreaking software for the fast creation, visualization and analysis of smart 3D cities. The software is used by companies such as Pixar, Dreamworks, Prime Focus, Blizzard, THQ, Zaha Hadid, Foster+Partners, IBM, Microsoft, or Boeing, and was awarded Killer Technology by 3D World magazine.

Also, Procedural Inc. introduces CityEngine STUDIO for $1'695. The new version is suited for small studios in architecture and entertainment which want to realize the full potential of CityEngine or do not qualify for the low-priced CityEngine INDIE.

"The user experience has been significantly improved in CityEngine 2010.2. Besides several overall enhancements and fixes, the popular node-based rule editor received a major upgrade. With its graphical interface, users can now create detailed procedural buildings with a few clicks only." says Pascal Mueller, CEO of Procedural Inc. "And with the introduction of CityEngine STUDIO for $1'695, we now offer a cost-saving city modeling solution to small film, game and architecture studios who don’t have the resources to spend endless hours manually creating a 3D city."

Key Highlights of CityEngine 2010.2:

#1: Introduction of STUDIO version for $1'695 #2: Improved GUI for the Node-based Rule Editor (Visual CGA)

#3: City Wizard with new night city template #4: Facade Wizard enhancements with new tutorial

#5: Support for FBX ® 2011.3 and RenderMan ® export on 64-bit

More information on new features and pricing can be found at http://www.procedural.com.

About Procedural Inc.

Procedural Inc. is an innovative software company located in Zurich, Switzerland, and is creator of the world’s foremost procedural urban modeling technology. With CityEngine, Procedural Inc.’s graphics experts have developed a radically different 3D application that allows professional users in urban planning, architecture, GIS and entertainment to efficiently create smart 3D cities.

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CityEngine is a registered trademark of Procedural Inc. Other product and company names herein are trademarks of their respective owners.

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For more information, press only:

Procedural Inc.

Dominik Tarolli, +41795633881, dominik.tarolli@procedural.com

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