Urban Rivals phenomenon hits UK!

21st August 2007 - Urban Rivals– www.urban-rivals.com is a fast-paced online trading card game where players can collect over 250 unique character cards. Players level-up their

cards by battling each other in online duels. As the cards evolve they unlock hidden powers and bonuses while the card’s character changes appearance.

The cult game was launched in France in 2006, gaining a huge following and marking out founding Company Boostr as one to watch in the future. Boostr were recently invited to move their offices to the new Paris-based innovation centre for technical

start-ups.

Commenting on the opening of an additional UK office, Boostr’s CEO; Sebastien Flory remarked:“Although Urban Rivals is already available in six European languages we always felt the UK was the natural place to expand the business. We hope UK

players will appreciate the urban design style and gritty, non-PC storylines. And we know UK players will enjoy battling against thousands of other European gamers.”

When you register an Urban Rivals account you receive 8 free cards. Further cards can be purchased using in-game credits which can be bought using one of five micropayment options including Paypal and SMS. Players on a tight budget can benefit

from trading in the second-hand card market which uses an auction-based trading system. Every second Friday is new card day, where 4 to 6 new card designs are released onto the market. You can find out about the game basics here:

http://www.urban-rivals.com/game/rules.php

Urban Rivals UK is being managed by games industry veteran Nick Witcher who commented“The urban style design really sets the game apart from the Trading Card game or TCG genre. You don’t own cute pets instead you own a legion of crack fighters or toxic warriors. It’s a TCG with serious attitude where you get to build your own deck of heroes and battle players from all over the world.”

Urban Rivals– The Numbers!

• Up to 5,000 new player registrations per day

• Over 300,000 games played per day

• 375,000+ active players

• 600,000 unique visitors per month

• 70 million page views per month

• Over 3 million cards sold since 2006 launch

UK Press Contact:

Nick Witcher

E: nick@urban-rivals.com

T: +44 (0)1273 601731


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.