UTour Golf And GOLF.com Team Up To Offer A Trip For Two To The Michael Jordan Celebruty Golf Invitational

FOR IMMEDIATE RELEASE

TORONTO, October 29, 2007 - UTour Golf, the world's most rewarding virtual golf experience, is giving players a new chance to win big with The GOLF.com Challenge. Groove Media and GOLF.com have joined forces to offer a trip for two to the 2008 Michael Jordan Celebrity Invitational in the Bahamas. Players can enter The GOLF.com Challenge by playing in designated golf tournaments at www.utourGolf.com from October 27 to November 4, 2007.

"Our relationship with GOLF.com gives UTour players yet another reason to visit the virtual links," said Jon Walsh, CEO of Groove Media Inc. "A trip to the Michael Jordan Celebrity Invitational is a golf fan's dream, and it's just the kind of high-value prize that UTour players can expect to compete for in the coming months."

The Michael Jordan Celebrity Invitational takes place January 16-20, 2008 at the Ocean Club Golf Course at Paradise Island in the Bahamas. The winner will receive a GOLF.com sponsored trip for two, including round trip airfare, accommodations at the Atlantis hotel on Paradise Island, access to the Celebrity Invitational and exclusive charity party and one round of golf.

By playing in designated tournaments at www.utourGolf.com, players will earn entries into a random drawing for a chance to win. Tournaments start at 12:01 a.m. EDT October 27, 2007 and end at 11:59 p.m. EDT November 4, 2007. Complete details are available here.

Advertising on the site allows UTour Golf to offer players a top quality online golf experience free of charge. In turn, UTour delivers advertisers unparalleled access to the highly sought after male 18-34 demographic - a targeted and measurable way of reaching their intended audience. UTour's ad-serving technology utilizes pre-game videos, sponsored events and tournaments, and customizable in-game ads to deliver the most powerful promotional opportunities available in online gaming.

About GOLF.com

GOLF.com combines the resources of GOLF Magazine and Sports Illustrated's Golf Plus to bring golfers and fans of the game the most comprehensive online destination for news, instruction, equipment and courses&travel. Highlights include:

    <*>Up-to-the-minute coverage of every PGA Tour event, with exclusive material from SI and GOLF. <*>Customizable leader board with hole-by-hole results and links to player profiles and statistics. <*>Unrivaled coverage of the latest in golf equipment to give you an edge on the competition. <*>Free video lessons from the Top 100 Teachers at GOLF Magazine. <*>GOLF columnist David Feherty's original video commentary, Fly on the Ball. <*>Top-notch guide to the resorts and courses, including maps, satellite photos and driving directions for more than 20,000 destinations.


About the SI Golf Group

GOLF Magazine is at the core of the most powerful media company in the game, the SI GOLF GROUP. The magazine, which delivers a monthly circulation of 1.4 million golf enthusiasts and a readership of 6 million, provides the best instruction, equipment reviews and travel coverage in the category. With the combined resources of GOLF, SI's Golf Plus and their home on the web, GOLF.com, the SI GOLF GROUP delivers a monthly audience of 13 million avid golfers and fans. GOLF Magazine is published by TIME INC., which is a wholly-owned subsidiary of Time Warner Inc.

About UTour Golf

UTour Golf is the world's first free online full-featured golf video game. Players of all levels can download the game in minutes and tee off online against competitors for fun or cash prizes. Courses are inspired by golfing locations from around the world and offer multiple game rules including traditional Stroke Play and Match Play. Every game offers a new challenge with game variables that include dynamic wind and weather conditions, variable pin and tee block placements and even variable green speed and rough length. To play, visit www.utourGolf.com.

About Groove Media Inc.

Headquartered in Toronto, Canada with offices in Dublin, Ireland, Groove Media Inc. is a global publisher and developer of interactive entertainment software. Groove's mission is to revolutionize the video gaming industry by combining traditional video games, skill gaming and e-commerce. For more information, visit www.groovegames.com.

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MEDIA CONTACTS:

UNITED STATES

Eddiemae Jukes

Kohnke Communications

415-777-4000

eddiemae@kohnkecomm.com

CANADA

Kyla Thoms

Argyle Communications

416-968-7311 x237

kthoms@argylecommunications.com


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