UTV Ignition Games Announces Quarrel Will Launch on Xbox LIVE Arcade for Xbox 360 January 25th 2012

London – January 17th 2012 – UTV Ignition Games, together with developer Denki, is pleased to announce that the much-acclaimed and award winning “ Quarrel ” will be released on Xbox Live® Arcade for the Xbox 360® video game and entertainment system from Microsoft for 400 Microsoft Points on 25th January 2012.

Already released on iOS devices to great critical acclaim, Quarrel - IGN:  “an ingenious mixture of board game strategy and Scrabble-esque wordplay,” and the recent winner of an IGN “Best of 2011” award and BAFTA Scotland “Game of the Year,” is now set to ana-gram-a-ding-dong in the Xbox LIVE Arcade for Xbox 360 arena.

Gary Penn, Creative Director/Denki, “ AMAZING (24 points)! At last console owners will be able to revel in a full-on 3D HD Quarrel experience with exclusive ways to play, including the awesome Xbox LIVE multiplayer mode. I’m like a sugar-fuelled child on Christmas Eve and can’t wait to put my finely-honed word war skills to the test against the rest of the world.“

Quarrel combines the need for quick thinking, dictionary smarts, and a lot of guile. Whether you choose speed and fast reactions or slow methodical planning, the key to success is in the players’ control. Quarrel  takes place on islands where two, three or four forces battle for total control of each island, which is split into territories - twelve levels across four differently themed environments. The aim of the game is simply to take over all the territories.

Success is achieved by creating the best scoring word from a selection of letters - each with a designated value. The length of the word you can make depends on how many troops you have on each territory. In the case of a tie, whoever made their word fastest is the victor. Deciding whether to attack, defend, retreat, transfer troops around, or reinforce your armies, while successfully winning the ongoing word challenges, will win the day.

Quarrel  features full multiplayer for up to 4 players where you can take on your friends online. Vip Patel, Sales Director UTV Ignition, “The Xbox 360 platform is the perfect platform for real-time Quarrelling and takes the height of battle to a whole new level – now it really is about who has the biggest dictionary.”

Quarrel also offers the classic single player modes in which you can compete against nine fiendish artificial players, all of whom have unique personalities and play styles. Rex is methodical and plays great words, but takes his time so is vulnerable to trigger fingered players like Caprice (but she’s not got so good a vocabulary). Malik is a great all-rounder, but too many times he is bent on revenge and lets his pride cloud his judgement. Kali is an all round genius and should be challenged by expert players only and Dwayne is a simpleton. There’s also challenge mode, pitting you against the AI like never before, setting new mini-objectives of battle.

Features:

·         Collins Official SCRABBLE Dictionary (2nd Edition 2007 © HarperCollins Publishers 2005, 2007)

·         Social network features including Leaderboards / Achievements / In-Game messaging and Voice Chat

·         MS Avatar Support

·         Online 1-4 Player Multiplayer

·         All-new Single-Player Challenge Mode.

Fun fact – “UTV Ignition Games” is an anagram of “Motivating Genius”

Price 400 Microsoft Points

Contact:

Derek Reeve

derek.reeve@utvignition.com

http://www.facebook.com/ Quarrel ers

Skype: thegrassisnevergreener

Follow me on Twitter @derek_reeve

ESRB Rated: E10+ Fantasy Violence

PEGI Rated: 3+

USK Rated: Unrestricted

COB Rated: G

About UTV Ignition Games Ltd.

UTV Ignition Games is a wholly owned subsidiary of UTV Software Communication Ltd, India's only global media and entertainment conglomerate. Founded in 2002 and headquartered in the U.K. with offices in Marina Del Rey, Austin, Texas and Tokyo, Japan. For more information on Ignition and its products, visit http://www.utvignition.com

ABOUT UTV SOFTWARE COMMUNICATIONS LTD:

UTV is the No.1 media and entertainment brand in South Asia today reaching out to over 247 million consumers. This leading global media conglomerate in:

Motion Pictures: Have built the no. 1 movie studio in the country in just 5 years; pioneered the integrated studio model in India with creative, production, marketing, distribution and syndication all under one banner.

Television: Are the No. 1 TV producer with the largest number of shows on air and in production with reach across 20 countries in 7 languages across 27 channels. It has also emerged as the fastest growing broadcasting network in India, which in 3 years is among the top 5 networks of the country. Has powered India’s No.1 youth brand – Bindass.

Interactive: Is the only Indian Company to enjoy global presence in the Games space with studios across London, Tokyo, Beijing, Austin and Mumbai making it one of the largest gaming entities from South Asia. Also providing personalised entertainment on the mobile and web across the country and gearing up with content to leverage the 3G – 4G space.

UTV is listed on India's premier stock exchanges, The National Stock Exchange (NSE) & The Bombay Stock Exchange (BSE) and The Walt Disney Company holds a strategic stake in the company.

About Denki

At Denki, we make toys to help you squeeze more fun from every day.

We all know the feeling– even at our busiest, our lives are littered with those odd moments where we’re bored or waiting around. Wouldn’t it be great if we could use those times to give ourselves a lift? Stretch our minds a little? Have some fun?

That’s precisely what we do: build the best toys to brighten your day and lighten your mood. Toys to make you think; toys to make you smile. Bright toys for bright people. Toys like those in Denki Blocks! and Quarrel. We’re on a mission to brighten the world, and we hope you like what we’re doing so much you’ll join in at  www.denki.co.uk.

Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.  


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