Associate John Dower Writes for Continue Magazine about Motion Capture for Video Games

LONDON (February 19, 2012) - associate John Dower is featured in Issue 1 of Continue magazine where he writes about motion capture for video games.

“Motion capture and performance capture are fast becoming the industry standard method for helping create naturalistic performances in games. Human live-action performance is used to create animation that feels increasingly true to life. The technology used was first developed to support the medical industry by analysing gait and bone structure, but now is so advanced that it can be used to record the subtlest gestures and emotions. In order to support the future capability of the technology, we need to recognise this shift and support the human element of the capture. We need to shift the emphasis away from the tech and appreciate more the importance of performance.”

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Founded in 2006 by BAFTA winning* industry veteran Martin Korda, is a professional video game consultancy and scriptwriting company that brings together an elite team of international industry experts to help provide publishers and developers – whether they be multinational companies producing AAA products or small indie developers looking to make an impact in the market - with an informed, professional and unbiased opinion of their products, as well as professional scriptwriting, narrative design and directing services.

For the past six years the company has provided game design, evaluation and scriptwriting expertise to many of the world’s leading publishers and developers including Electronic Arts, Sega, Ubisoft, Atari, THQ, Codemasters, Eidos, Sierra Games, Ubisoft Montreal, Nickelodeon, Disney, Bethesda, Lionhead Studios, Valve Software and many more.

Whether it’s at the planning stages of development or just weeks prior to release, provides companies with invaluable insights to help identify their products’ strengths and weaknesses while offering informed opinion on key areas of improvement and market position.’s extensive consultancy services include in-depth game evaluations, development document assessments, mock reviews, post mortems and product acquisition evaluations.

As well as its games consultancy expertise, offers a range of scriptwriting, narrative design, character development and directing services.

For more information about and its services, please visit or email You can also follow Martin on Twitter: @MartinKorda

For more information on John Dower, please visit or email

About Continue Magazine

Published four times a year, Continue is a magazine about gaming culture that covers everything we love about the notion of humans having fun. We’re features-led, intelligently-written, and cover all aspects of gaming, from the biggest AAA console shooters to the most obscure board games known to man. We won’t tell you what games to buy or what you should be getting excited about six months from now. Instead, Continue is about the games we play right now, the way we play them and the people we play them with.

For more information about Continue magazine, please go to:

To view a preview version of Issue 1, please go to:

*Consultant and lead writer on The Movies, winner Best Simulation BAFTA 2006  

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at