Vidis GmbH extends partnership with White Room Games to further establish their presence in the UK Video Game Accessory market

[20 th March 2012] [London] White Room Games, the UK-based distributor founded by Luiz Ferreira, has announced it has extended it’s partnership agreement with VIDIS GmbH following the successful launch of the Duracell® Gaming Range, Brooklyn® Range and PS Vita Range to selected UK retailers. The midlands-based company has now shipped over 75 sku’s to date and this year’s line up will extend this to over 100+.

Luiz Ferreira, comments: “We are very pleased and delighted to extend our partnership, it has been an exciting period for the company and thanks to the support from our retail partners we have been able to grow the category. We look forward to growing this sector further in 2012 and beyond”.

Marco Greguol, Head of Sales at Vidis GmbH, comments: “Given this highly competitive sector in the UK and the economical challenges White Room Games have been able to grow our UK business year on year. Extending our current deal to 2013 gives us a solid base to work from to launch our exciting new products later this year”

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About VIDIS GmbH

One of Europe’s leading suppliers of video game accessories and family entertainment products, supplying Video Game Accessory Ranges (among others Duracell®, Brooklyn®, Turtle Beach®, Gioteck® and Datel®) in and outside of Europe. In addition VIDIS markets private label products for a wide range of key retailers and also for a range of software publishers. Worldwide VIDIS is present in 22 countries and serving more than 20.000 stores in total.

VIDIS was established in 1983 and is owned by the Danish Lion & Dolphin Group.

Experience VIDIS at:

About White Room Games.

Founded in 2010, White Room Games is a software / accessory distributor that also offers a sales, marketing and pr service to clients. The company is also an approved developer of digitally distributed games content for a variety of games platforms. Relying on the management team’s wealth of experience from the traditional gaming sector, the company has set-out to deliver high-quality games service to the broadest audiences possible.

White Room Games in funded by private equity.

The company website is at:


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