Vidis GmbH partners with White Room Games to revitalize the Video Game Accessory UK market

<5 th April 2010> White Room Games, the UK-based distributor founded by Luiz Ferreira, has announced it has signed a partnership agreement with Vidis GmbH to bring the Duracell® Gaming Range&Brooklyn® Range to selected UK retailers. The midlands-based company has already launched over a dozen products from the range and plan a further 20+ SKU’s this quarter.

Luiz Ferreira, comments:“We have been working with the team from Vidis since gamescom last year and we are pleased that we can finally share this news with UK retail.  We are fully aware that the sector is very competitive but we are confident with such strong brands and excellent support to retail that we can make this partnership a runaway success”.

Marco Greguol, Head of Sales at Vidis GmbH, comments:“We needed to find a partner for the UK that had outstanding market knowledge and could give our range the required focus to make it a success, White Room Games can deliver on both fronts.”

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About VIDIS GmbH

One of Europe’s leading suppliers of video game accessories and family entertainment products. Supplying the Video Game Accessory Range of Duracell®, Brooklyn®, Turtle Beach®, Gioteck®, datel®, Helloy Kitty® and Coloud® in and outside of Europe. In additional Vidis also markets private label products for a wide range of key retailers such as GameStop, Game and Toys 'R´ Us and also for a range of software publishers. Worldwide VIDIS is present in 22 countries and serving more than 20.000 stores in total.

VIDIS was established in 1983 and is owned by the Danish Lion&Dolphin Group.

Experience VIDIS at:

About White Room Games.

Founded in 2010, White Room Games is a software / accessory distributor that also offers a sales, marketing and pr service to clients.  The company is also an approved developer of digitally distributed games content for a variety of games platforms. Relying on the management team’s wealth of experience from the traditional gaming sector, the company has set-out to deliver high-quality games service to the broadest audiences possible.

White Room Games in funded by private equity.

The company website is at: 

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