Virtual Currency Expert John Bates to Speak at Login Conference

Gothenburg, Sweden - September 26, 2013 /Entropia Universe/ - Entropia Universe AB, the largest Massively Multiplayer Online Real Cash Economy (or MMORCE) game, announced today that its own John Bates will present a talk at the Login Conference.  The talk, entitled Virtual Currency Guidance: Blaze the Trail or Get Run Over, will also feature Michael Bombace, a virtual currency researcher with a legal background who will bring his view. The talk will take place tomorrow, September 27 th, at 4:25 PM PT.

Virtual goods, soft currencies and hard currencies are increasingly important components of a better game. Monetization innovation is both a key part of many games' success and an increasing concern for regulators. The current landscape of virtual currencies is fraught with dangers and pitfalls. John Bates, from pioneering Entropia Universe, brings the view from the trenches while Michael Bombace, a Senior Consultant with Booz Allen Hamilton, brings the academic view. This pithy, short segment will give insights into how critical self-regulation; greater transparency, and industry governed rules are, to preserving independence and innovation in the games industry. They'll share short stories, experiences and lessons.

John Bates has worked with MindArk, creators of the Entropia Universe since 2006. In his role at MindArk John has run the gamut, from outreach and community management to planet partner acquisition. John has studied the history and future of money extensively and is thrilled to be at the intersection of computer games and real cash economies. He has been involved with the experience of running virtual places, games and entertainment for years and has spoken at hundreds of conferences, business schools and other venues all over the world, including the 2011 TED Conference and TEDxLex 2012, and TED 2012.  In 1994 John became the Director of Online Services and the public persona of the first entertainment site in the dot com domain; Virtual Vegas. No real gambling, but it still became the hottest destination on the Internet and later sold to Vivendi for undisclosed millions.

Entropia Universe is the largest Massively Multiplayer Online Real Cash Economy (MMORCE) game in the world. Players have no monthly costs, but deposit and withdraw real funds for their adventures on any planet in the Entropia Universe. For more information on Entropia Universe or to download the free game please visit




About Entropia Universe AB 

Entropia Universe is the largest Real Cash Economy Massively Multiplayer Online Game in the world. Entropia Universe offers players the ability to participate in a unique virtual world where they have no monthly costs. Its innovative real money economy uses a virtual currency which has a fixed exchange rate with the US dollar. This allows players to deposit and withdraw real funds for their adventures on any virtual planet or in the real world. Entropia Universe uses a state of the art graphics engine to deliver the highest quality visuals in an MMO today.

For more information on Entropia Universe please contact us at the email below or go to our website at


For further information, please contact:

Entropia Universe Media:

David Tractenberg

(310) 453-2050 x111


Copyright © 2013  Entropia Universe AB. All Rights Reserved.


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