Warner Bros. Interactive Entertainment and Gaikai Partner to Launch World's First Cloud-Based Streaming MMO Game Experience

LOS ANGELES, CA – March 8th, 2012 – Gaikai Inc., the innovative cloud gaming service, today announces an agreement with Warner Bros. Interactive Entertainment to begin the streaming of The Lord of The Rings Online TM and Dungeons & Dragons Online ® to players across North America directly from each game’s own website.

For the first time ever, Gaikai is streaming massively multiplayer online games (MMOs) from the cloud, straight to players without the need for any download or installation. Gamers can try The Lord of the Rings Online now, with Dungeons & Dragons Online to follow soon, developed by Turbine, which is wholly owned by Warner Bros. Home Entertainment Group, via a simple one-step registration process that will provide them instant access to try the full version of the award-winning, free-to-play massively multiplayer experiences.

“MMOs have always been one of the key genres that we’ve wanted to deliver via the cloud - never before has it been possible to play MMOs in this way,” said Robert Stevenson, EVP at Gaikai. “And we couldn’t be more pleased to showcase Gaikai’s technology by streaming Dungeons & Dragons Online and The Lord of the Rings Online, which are both fantastic multiplayer gaming experiences with legions of loyal fans.”

“Gaikai's game streaming service will make it easier than ever for new players to start their epic adventures in our immersive online worlds,” said Craig Alexander, Vice President of Product Development, Turbine. “Anyone wishing to try these popular MMOs can now instantly launch the games inside their web browser completely eliminating any download wait times.”

The Lord of the Rings Online and Dungeons & Dragons Online are two of the best and most popular premium free-to-play games on the market today. These award-winning games feature an innovative hybrid pricing model that allows players to play for free, purchase elements a la carte from the in-game store, or subscribe to get VIP access to the game’s content.

Gaikai has spent three years building the fastest interactive cloud gaming network in the world, instantly capable of delivering cutting-edge games without the need for any custom hardware or software. Coupled with relationships with the top video game and platform partners around the world, Gaikai is capable of delivering a broad catalog of the world’s most exciting games of every genre straight to consumers on any Internet connected device, from web browsers and PCs to IP-enabled televisions.

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MEDIA CONTACTS:

Gaikai

Alison Beasley, Lincoln Beasley PR

E: alison@lincolnbeasley.co.uk

T: + 44 (0) 796 644 9130

Turbine

Adam Mersky

E: amersky@turbine.com

T: 781-407-4487

About Gaikai

Gaikai is the world's first open interactive cloud platform that provides its partners with the ability to deliver state-of-the-art video game and software application experiences instantly to any internet-connected device. Gaikai's global cloud streaming network is fully managed and live in dozens of countries with top-tier partners. Gaikai's robust service layer is specifically designed to allow Gaikai's partners to grow their online and offline revenues by improving customer acquisition while extending their reach to new channels previously unavailable through physical media. Headquartered in Southern California, Gaikai is backed by Benchmark Capital, TriplePoint Capital, Rustic Canyon Partners, Limelight Networks and Intel Capital.

About Turbine

Turbine, Inc. is a premier creator and operator of massive, persistent online worlds that foster powerful social gaming communities. Turbine is wholly owned by Warner Bros. Home Entertainment Group and has created some of the world’s most popular and award-winning online games, including The Lord of the Rings Online TM , Dungeons & Dragons Online ® : Eberron Unlimited TM , and Asheron's Call ® .  For more information on Turbine, its products and services please visit www.turbine.com.

About Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

For more information, please visit:

Web: http://www.gaikai.com

Press Kit: http://www.gaikai.com/press

Newsletter: http://www.gaikai.com/signup

Facebook: http://www.facebook.com/GaikaiInc

Twitter: http://twitter.com/gaikai_inc

THE LORD OF THE RINGS ONLINE TM interactive video game © 2010 Turbine, Inc. and patents pending.  All rights reserved.  Middle-earth Poster Map © 2007 The Saul Zaentz Company, d/b/a Middle-earth Enterprises, under license to Turbine, Inc. All rights reserved. “The Lord of the Rings Online”, “Siege of Mirkwood”, Middle-earth Enterprises logo, “The Lord of the Rings” and the names of the characters, events, items and places therein are trademarks or registered trademarks of SZC under license to Turbine, Inc. Turbine and the Turbine logo are trademarks or registered trademarks of Turbine, Inc. in the U.S. and/or other jurisdictions. All other trademarks are the property of their respective owners.

Dungeons & Dragons Online, Eberron Unlimited, Stormreach, Dungeons & Dragons, Magic: The Gathering and Wizards of the Coast and related logos are trademarks or registered trademarks of Wizards of the Coast LLC in the U.S. and/or other jurisdictions, and are used with permission. Hasbro and its logo are trademarks or registered trademarks of Hasbro, Inc. in the U.S. and/or other jurisdictions, and are used with permission. Turbine and the Turbine logo are trademarks or registered trademarks of Turbine, Inc. in the U.S. and/or other jurisdictions. All other trademarks are the property of their respective owners.

 

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