WeMade Entertainment Company Ltd. Licenses NaturalMotion’s morpheme for Future MMO Development

SAN FRANCISCO and OXFORD - October 2, 2009

NaturalMotion, the animation technology company behind the euphoria engine today announced that the Korean MMO specialist WeMade Entertainment Co. Ltd. have selected the company’s morpheme animation middleware for use in the development of an unannounced future product.

NaturalMotion’s morpheme is robust animation middleware designed to give developers and animators unprecedented creative control over the look of their final in-game animation by allowing them to author and preview blends, blend trees and transition graphs in real time. Available for PLAYSTATION®3, Xbox 360®, Wii™, PC and Apple® iPhone/ iPod touch, morpheme has experienced a rapid adoption rate, being licensed by some of the biggest names in the development community.

“WeMade Entertainment has had global success with their MMOs and we look forward to supporting the development of their future product,” said Andy Payne, VP Sales, NaturalMotion.

“WeMade has chosen to license morpheme following an exhaustive selection process,” said Joseph Ryu, Director of Division A, WeMade Entertaiment Co.“NaturalMotion’s technology will give our team the opportunity to express their creativity effectively and efficiently in designing truly believable characters.”

The deal follows NaturalMotion’s recent announcement of their attendance at the forthcoming Korea Games Conference, where CTO Simon Mack will present a session on mixing character animation and physics with morpheme on the 8th of October.

About NaturalMotion

NaturalMotion Ltd. is a leading entertainment software company with offices in Oxford (England) and San Francisco (California). The company produces the widely-adopted animation technologies euphoria, morpheme and endorphin, used across the game and movie industries by companies such as Rockstar Games, LucasArts, Disney, THQ, CCP, Bioware and many others. Backbreaker, the company’s first in-house game, is currently in production. For further information, visit www.naturalmotion.com.

Download NaturalMotion’s endorphin LE for free and join the 190,000 strong animation community at http://community.naturalmotion.com

About WeMade Entertainment

WeMade Entertainment is a leading Online Games developer and publisher. WeMade has created several online games, the most successful being The Legend of Mir and ChangChun and also published Avalon, Tartaros, including in-house titles and more at its game portal platform. With over 500 employees in Korea, China and the US bringing you great games, WeMade has a strong track record of success in the East that they are extending to the rest of the world.

Rob Donald, PR&Marketing Manager, NaturalMotion

+44 (0)1865 250 575

Chris Heintz, TriplePoint for NaturalMotion



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