WHEN HARRY MET...VIDEOGAMES

Today sees a football first as legendary manager Harry Redknapp takes on the role as mentor to an up and coming COMPUTER GAME football manager.

The Tottenham Hotspur boss has been signed by Football Manager 2010, the most successful football management simulation, to give one 'bedroom manager' advice on how to improve the performance of their virtual team.

Any GAME reward card customer who purchases the new Football Manager 2010 from GAME stores or GAME.co.uk on Friday 30 October 2009 will be entered into a prize draw, with one lucky gamer being selected to join Redknapp's personal phone book. The computer game manager will be able to talk to him to ask his football management advice.

Miles Jacobson from Football Manager 2010 comments:

"Football Manager 2010 is the closest experience to real football management so it's great that one of the most respected managers in the country is able to pass on real, genuine football advice."

The Football Manager game already crossesover into real-life football with clubs using the database to research players, whether to buy or check out opponents, and Everton F.C took it one step further last year by officially signing the database (and its 1,500 scouts) as part of their backroom management team.

Harry Redknapp comments:

"I've got plenty of years experience in football management so hopefully I'll be able to pass on some valuable words of wisdom."

Jacobson continues:

"With so many new features added to the series with FM10, Harry's experience with dealing with the media, his backroom staff, supporters, tactics and transfers will be invaluable for any of our managers"

Neil Ashurst, head of UK PR at GAME said: "This is an amazing opportunity for our customers to get advice direct from one of football's great managers. Regardless of their own football club allegiance, we expect Football Manager fans to be eager to get advice from Harry."

Football Manager 2010 has 1,500 scouts in over 50 countriesmonitoring over 5,000 teams with a database of over 380,000 players. The game is on sale from October 30th (£39.99). For full competition terms and conditions, please go to www.game.co.uk.

For further information please go to www.sigames.com or www.footballmanager.com.

- Ends -

For further information, images and interview requests please contact:

The SEGA press office at Mischief PR on 0207 100 9999 or sega@mischiefpr.com About SEGA Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's web site is located at www.sega-europe.com.

About Sports Interactive Ltd.:

Sports Interactive (SI), is the world's leading developer of football management simulations through its Football Manager series of games Founded in 1994 and based in the Old Street area of London, SI has a full-time staff of 60 and employs services of more than 1,500 part-time researchers across the globe. The company's games have enjoyed an unparalleled history of commercial and critical success, with nine of its creations among the UK's Top 20 fastest-selling PC games of all time, and 5 in the UK's top 20 best selling PC games of all time. Sports Interactive became a wholly owned subsidiary of SEGA in 2006. Further information on the company and its games is available from the SI website, www.sigames.com

About GAME:

GAME is a specialist European retailer of PC and video games, video consoles and related accessories. We operate from over 1,367 stores, concessions and franchises in the UK, Eire, Sweden, Denmark, Norway, Spain, Portugal, France and Australia. Together with our online shopping services, our aim is to be the destination of choice for every consumer. For further corporate information, log onto www.gamegroup.plc.uk and for the online store, long onto www.game.co.uk.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.