LONDON - 12 th October 2012 - SEGA® Europe Ltd. and Pan Macmillan are excited to announce a new Search-and-Find print book for children featuring the popular videogames character Sonic the Hedgehog™.  Where’s Sonic? A Search-and-Find Adventure will hit stores across the Europe on Friday 19 th October 2012.

The book contains a number of vibrant environments inspired by levels from the hit Sonic the Hedgehog videogame series.  Search for Sonic in the busy scenes of Green Hill, Chemical Plant, City Escape and more as he battles his way through one dangerous zone after another.  And the fun doesn’t stop when you find him!   There’s a checklist of things to spot in each scene, from Sonic’s friends to his most notorious enemies and host of recognisable iconography from the Sonic universe such as Wisps, Badniks and of course the infamous Gold Rings,

Sissel Henno, Head of Brand Licensing for Europe commented; “We’re very excited to team up with Macmillan for this ‘ Where’s Sonic?’ book. This is our first publishing project for Sonic the Hedgehog in the UK and we’re looking forward to seeing the reception. Macmillan has a great level of experience in the category and also offers excellent distribution. We’re planning to offer more publishing products both in the UK and elsewhere going forward.”

Where’s Sonic? will be available to buy from retailers throughout Europe as well as from the official Sonic the Hedgehog merchandise store www.sonicmerchandise.com

About SEGA® Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega.com.

About Pan Macmillan

Macmillan Children’s Books is one of the leading publishers in the UK and internationally.We have an enviable reputation for the very best in picture book publishing as the home of The Gruffalo, along with a hand picked and highly successful licensed list publishing in partnership with Bin Weevils, The Science Museum and The Scouts Association.

Macmillan books have won all the major children’s book prizes including the Carnegie Medal, Nestlé Prize, the Kate Greenaway Medal, Blue Peter Awards, Early Years Awards and Production and Design Awards.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.