White Room Games Launches

March 7th 2010 - London, UK. White Room Games today announced its official launch into the video gaming sector as a new, dynamic publisher of gaming content on portable devices. Based in the UK, White Room Games will be commissioning and licensing titles from a wide range of independent developers while handling publishing and distribution duties internally. The label’s first game for iPhone and iPod Touch formats shortly.

“The changing landscape of the video game industry has created some very fertile ground for small, dynamic publishers to establish themselves and take advantage of the new channels to market that have been established since platforms such as the iPhone made downloading games a mass-market activity”, comments Mr White, CEO, White Room Games.“We’ve set up White Room Games as a lean, independent publisher by drawing on years of experience in the traditional and digital retail sectors and are positioned to release our titles along any appropriate channel or route to market. For us, the right product in the right channel is key, which we’ll be ably demonstrating with our inaugural title, due to be revealed very soon.”

The publisher is planning on promoting its launch in the traditional channels and with added focus on wider lifestyle media and has appointed Peppermint P to handle marketing communications.

For further press information, please contact:

Peppermint P on behalf of White Room Games

Contact: Tony Coles

Tel: +44 207 240 2645

Email: tony.coles@peppermintp.com

About White Room Games.

Founded in 2010, White Room Games is a developer and publisher of digitally distributed games content for a variety of games platforms. Replying on the management team’s wealth of experience from the traditional gaming sector, the company has set-out to deliver high-quality games to the broadest audiences possible.

White Room Games is funded by private equity.

The company website is at: http://www.whiteroomgames.com

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