WILLIAM AND KATE TIE THE KNOT… IN-GAME!

26 th April 2011

A wedding is a joyous occasion, but none so more than in the world of Lucent Heart where this week the nuptials of William and Kate will be celebrated exclusively in-game.

Lucent Heart is a MMO (Massively Multiplayer Online) adventure game from leading publisher Gamania, where the forces of good battle evil for control over the world of Acadia. The game is inspired by the zodiac and Greek mythology which sees the player’s action’s influenced by their daily horoscopes, and features Cupid match-making for players to join and fight together as they venture forth into the land of Acadia.

This match-making can even lead to marriage, where during recent Beta testing, some players have already made their commitment to each other. Players can plan a wedding in-game, with all their in-game friends in attendance.

This exclusive‘Lucent Heart Royal Wedding’ trailer‘televises’ the parade and service and provides a sneak peek into their romantic reception party.

Niall Callaghan, Product Manager of Gamania UK said;“We wanted to celebrate the wedding of the year in our own way and Lucent Heart is the perfect setting for William and Kate to tie the knot. We have to be honest here and say it’s not THE William and Kate, but the characters do look quite like them…”

Niall concludes;“On behalf of Gamania and Lucent Heart, we’d like to wish Prince William and Kate Middleton a wonderful wedding day and the best of luck for the future, and we hope they join us in Acadia soon…for real!”

A ROYAL ONLINE PARTY

The Gamania team invites everyone to join the festivities starting the 28 th of April until the 2 nd of May. As well as the Royal wedding ceremony and following party on the 29 th April, the Lucent Heart community team will offer other forms of entertainment as well such as exclusive competitions, fun events and giant boss fights. Players who register at beanfun! ( http://en.beanfun.com ) before Wednesday the 27 th at midnight (CET) will receive 10,000 stardust points, which can be used to purchase special items in-game. Players who want to attend the wedding in style can grab a redeemable code for a Royal Lion mount at one of our media partners, which will be published on the following forum thread: http://bit.ly/LHRoyal.

The‘Lucent Heart Royal Wedding’ trailer is available to view now at www.facebook.com/lucentheartuk and on http://www.youtube.com/LucentHeartUK. Lucent Heart will be launched in the UK and across Europe Summer 2011.

  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.