WORK THE LAND WITH YOUDA FARMER™ FOR NINTENDO DS™

Hilversum, Netherlands– 21st October 2010– Easy Interactive™ is pleased to announce Youda Farmer for Nintendo DS, a farm-themed time management game blending agriculture with frantic delivery challenges, rendered in a crisp and beautifully detailed graphical style. Previously available as an online Flash game, Youda Farmer is set to bring its unique take on the farming game genre to the Nintendo’s handheld, allowing any DS owner to cultivate and deliver their goods anywhere, anytime.

Youda Farmer sets itself apart from the farming game pack by placing efficient deliveries at the core of the game. Players must fill their delivery truck, according to orders from occupants in the game’s village, by harvesting and collating goods from various installations on the player’s farm. This lends Youda Farmer an enjoyably frantic aspect, with bonuses and combos available as orders become more complex. The delivery driving itself is automated, so the player can give maximum attention to collecting the required goods. As is to be expected in any farming game, the player’s plot can be upgraded to provide larger amounts in less time and supply a wider range of goods to the village. The player’s trusty delivery truck can also be upgraded to carry more items and drive faster.

Easy Interactive Managing Director, Michel van Elmpt comments,“Youda Farmer has attracted a huge following as an online flash game and we’ve no doubt these fans will be thrilled to have the chance to play their favourite game on the go, not to mention the huge population that enjoy farming titles on social networks, but are looking for farming games to play on handhelds.” He adds,“Youda Farmer’s fresh take on the genre makes it a perfect fit for us - it’s exactly the kind of title we look to publish for audiences that demand brilliantly addictive and accessible casual games.”

Youda Farmer features in full:

• Beautiful 3D graphics

• Challenging levels

• Wide range of upgrades and crops to grow

• A detailed map with an overview of the village and farm

• Variety of combos and bonuses for extra challenges

Youda Farmer for Nintendo DS is set to be released on 11th November 2010. Independent retail distribution is via Advantage (Tel 0121 506 9590).

For more information contact:

SALES&DISTRIBUTION

Simone Jenkinson, Connect International

Tel: 01564 200948

Email: simone@connect-international.co.uk

MEDIA

Tony Coles, Peppermint P

Tel: 0207 240 2645

Email: easy@peppermintp.com

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Notes to Editors

About Easy Interactive

Easy Interactive, BV is an innovative creator, publisher and distributor of family-friendly and casual video games for a wide array of devices including game consoles, handheld devices and personal home computers. The company has exclusive publishing rights to a large range of games titles, including those from the hugely successful“Purple Hills” brand.

Since formation in 2001, Easy Interactive has built a distribution network in over twenty countries and has localised products into more than six languages. The firm was acquired by Foreign Media Group in 2006 and reclaimed its independent status in September 2010 following an acquisition by private equity firm, Triacta. ( http://www.triacta.nl/en)

Easy Interactive is headquartered in Hilversum, Netherlands and the company website is located at: www.easyinteractive.com

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Easy Interactive is a trademark of Easy Interactive, BV. All rights reserved. Nintendo DS is a trademark of Nintendo.© 2006 Nintendo. All rights reserved.


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