WORLD CYBER GAMES ANNOUNCES GLOBAL PARTNERSHIP WITH SAMSUNG MOBILE™

(NEW YORK, NY, August 6, 2008) -- The World Cyber Games (WCG), the recognized blue chip leader for international video game competitions, today announced a partnership with mobile electronic front runner, Samsung. Through the agreement, the WCG will once again showcase the highly successful 'Samsung Mobile Challenge' (SMC) at World Cyber Games events in 10 countries around the world including major National Finals in the USA, Korea, China, India, Singapore, UK, France, Germany, Italy, Russia and the world championship Grand Final in Cologne, Germany this November. This marks the largest ever number of SMC events, with three times more countries than last year.

The Samsung Mobile Challenge will showcase the new SAMSUNG INNOV8 as the official mobile phone in WCG events worldwide. Each national team representative for the SMC at the Grand Final will be determined through an open competition in all 10 participating markets; providing players, spectators and mobile gamers with an opportunity to become part of their respective national team and earn a trip to the Grand Final.

"We are pleased to have Samsung expand their participation in the World Cyber Games 2008," said Hyoung-Seok Kim, CEO of International Cyber Marketing, organizer of the WCG. "The SMC has been extremely popular at past WCG events and we look forward to its expansion into even more markets this year."

Asphalt 4: Elite Racing, developed by Gameloft, will be the official game at this year's SMC. Asphalt 4: Elite Racing puts you in the driver seat of 10 dream cars and bikes with amazing 3D environments. There are five racing modes in six global locations like Paris, Shanghai and New York City.

With well over one million players from more than 70 countries, the World Cyber Games is widely regarded as video gaming's premier tournament. Featuring online and offline events held throughout the world, the year-long WCG series attracted more than 1.5 million competitors worldwide in 2007. The 2007 WCG Grand Final in Seattle, Washington broke new ground as more than 29 million people tuned in to watch the competition unfold in real-time, marking the largest global, live satellite broadcast for an e-Sports event. Additionally, the World Cyber Games was recently recognized by Guinness World Records for the World's Largest Video Game Competition with over 1.5 million competitors worldwide.

For more information on World Cyber Games or to register for the 2008 World Cyber Games regional tournaments, visit www.worldcybergames.com

ABOUT THE WORLD CYBER GAMES

The World Cyber Games ( www.worldcybergames.com) is the premier blue chip global video game tournament and culture festival. First founded in 2000 to promote global harmony through e-sports, the WCG has grown steadily ever since. Behind the slogan "Beyond the Game" and with contestants from more than70 countries expected to participate in this year's event, the World Cyber Games has developed into a true global phenomenon with arguably the largest prize amount at stake. The World Cyber Games prides itself on leading the "Digital Entertainment Culture."

For further information, please contact:

Adam Fenton / Blain Howard

Bender/Helper Impact

212-689-6360

adam_fenton@bhimpact.com

blain_howard@bhimpact.com


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