World PS3 And Wii Debut For Ferrari Challenge At Leipzig

Tuesday 14th August/...System 3 has announced that it will be unveiling Ferrari Challenge to the world at the Leipzig Games Convention. A press conference will be taking place on Thursday 23rd August at 15:00, this will be the first time anybody has seen a playable version of the officially licensed racing simulation, which draws upon close ties to Ferrari, the input of professional racing drivers and the expertise of award-winning racing game development specialists Eutechnyx to produce the definitive Ferrari experience.

Due to be released for a range of formats on November 23 2007, attendees can expect to see Ferrari Challenge running on the PlayStation 3, the Nintendo Wii and DS during the global premiere. The PlayStation 3 version will be the technical showcase, pushing the eminently powerful PS3 architecture to the maximum possible limit, while the Wii version will feature the most accurate motion-sensing steering yet seen on the revolutionary console.

Mark Cale, CEO, System 3 said:“Leipzig is the ideal stage for us to reveal our labour of love to the world. It’s no secret that I’ve been a Ferrari fan for many years and Ferrari Challenge represents the coming together of my two most enduring passions– Ferrari racing and video games. We’re sparing no expense to insure Ferrari Challenge will be the definitive Ferrari experience and now is the time to show the press how far we’ve come.”

Attendees will have to pre-register to witness Ferrari Challenge’s global premiere, which takes place at 15:00 on Thursday 23rd August. Those wanting to view and get hands-on access with the most detailed and authentic Ferrari simulation to date should contact Tony Coles at Barrington Harvey on 01462 456 780.

On Monday 20th August at 4pm, new Ferrari Challenge screenshots will become available on the System 3 website. To access these new screenshots please go to and register on the website.

About System 3 Software

System 3 has been part of the fabric of the video game industry since 1982 and is widely known as a company of innovation with a strong emphasis on creating compelling gameplay. The company, one of the last remaining independents, operates two key brands; System 3– a premium game publisher and Play It– a budget game publisher.

The company holds video game rights for properties including; Ferrari, Gottlieb, Williams and Epyx.

System 3 produces game for the key hardware platforms including; Nintendo Wii, Nintendo DS, PlayStation®2, PlayStation®3, PlayStation®Portable and Windows®-based personal computers.

The company website is located at:

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at