WORLD RECORD FOR MOST EXPENSIVE VIRTUAL OBJECT IS SMASHED

FOR IMMEDIATE RELEASE

Göteborg, Sweden - January 5, 2010 - First Planet Company, developer and publisher of the largest real cash economy MMORPG, announced today the results of the public auction of the Crystal Palace Space Station. The winning bidder acquired the property for a record-breaking $330,000.00 USD. The previous record was confirmed in the Guinness World Records book in 2008. It featured another piece of property in the Planet Calypso game bought for $100,000 USD as "The Most Expensive Virtual Object."

"This is a stunning investment opportunity, and I have complete faith I will recover what I spent relatively quickly," said Erik Novak, the winner of the Crystal Palace auction. "To say Planet Calypso has changed my life would be an understatement. I have even found the love of my life in the game, and now we live together in real life. I feel very confident about purchasing the Crystal Palace Space Station as I have already invested years of time, dedication, work, hope and love. All of those things have already paid off more than I could have ever imagined. With the new game engine, new features and almost ten years of experience Planet Calypso is one of the few safe investments in this economy."

This auction was for Crystal Palace, an extremely popular hunting destination that is in orbit around Planet Calypso. It will now be privately operated by Erik Novak, the person behind the "Buzz Erik Lightyear" avatar. This is the third major property opportunity offered on Planet Calypso. The first auction, for Treasure Island, took place in 2004 and sold for $26,500 USD. Australian gamer, David "Deathifier" Storey recouped his full investment within 12 months and has continued to make a profit. The second, and much larger, auction took place in 2005 when American gamer Jon "NEVERDIE" Jacobs bought a Virtual Space Resort for an unheard of $100,000 USD. Due to his virtual nightclub and the profits obtained from mining/hunting rights and property sales on the resort, Mr. Jacob's fortune was valued at $1.5 million USD in 2006. Operating profitably from day one the Club NEVERDIE Resort brought in over $50,000 USD in mining/hunting rights alone in its first five months.

First Planet Company is the developer and publisher of Planet Calypso, the largest real cash economy MMORPG in the world. Players have the ability to participate in a unique virtual economy where they only pay for the game when they play. Its unique real cash economy uses a virtual currency which has a fixed exchange rate with the US dollar. This allows players to deposit and withdraw real money during their adventures on Calypso. It is also the first MMORPG to use CryTek's stunning CryENGINE 2 for amazing graphics and physics.

Planet Calypso is a free download available at the game's website, www.planetcalypso.com.

About First Planet Company

First Planet Company AB is a subsidiary of the MindArk Group. First Planet Company AB develops andmarkets Planet Calypso, a Massively Multiplayer Online Role Playing Game (MMORPG) based on the Entropia Platform, and is part of the Entropia Universe. Set in a distant future, the planet Calypso is home to an expanding human colony struggling with the natural and economic elements involved in establishing their new civilization.

For more information on First Planet Company (FPC) and Planet Calypso please contact us at the numbers above or go to our website at http://www.planetcalypso.com

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Press Contacts: Frank Campbell David Tractenberg

fc@mindark.com david@tractionpr.com

+46 31 607 362 (310) 453-2050

TO SETUP AN INTERVIEW WITH PLANET CALYPSO OR ERIK NOVAK PLEASE CONTACT DAVID TRACTENBERG USING THE INFORMATION BELOW


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