London, 9th September 2011 – Leading publisher Black Bean Games presents today “ Draw ‘n’ Race” the new and exciting contest powered by WRC 2, the official video game of the 2011 FIA World Rally Championship expected for release in October 2011, and FERM Power Tools World Rally Team

FERM Power Tools World Rally Team, named after the renowned power tool brand, is the team supporting the young driver Dennis Kuipers in the 2011 FIA World Rally Championship. The FERM team, is first official WRC team in the Netherlands and aims to continuously improve its results.

The “ Draw ‘n’ Race” offers you the opportunity to design the FERM World Rally Team WRC car livery and see WRC driver Dennis Kuipers compete in a Ford Fiesta sporting your design during the famous WRC Wales Rally GB, 10-13 November 2011.  And that isn’t all – if you are the winner you will also have the chance to attend the Wales Rally GB (flight and accommodation for 2 people included) and watch your winning livery in the video game WRC 3 which is due for release in 2012. The contest will be live online from September 9 and will run until October 9 when the winner will be announced. To enter the competition you need to sign up on the WRC 2 official website ( www.wrcthegame.com) or on any Eurogamer website. After registration you will be directly connected to the WRC 2Draw ‘n’ Race” page where you will find the downloadable file (Adobe Reader or Photoshop) which allows you to design your personalized livery.

Moreover, the 30 most appealing liveries will awarded with an exclusive FERM Power Tools Kit. Sign up, get drawing, send off your entry, keep your fingers-crossed and get ready to be the star of the rally of your dreams! For more information about the contest visit www.wrcthegame.com .

The media partner for the promotion of the contest will be Eurogamer, one of the most important European-based networks focused on video games with an average of 5 million monthly unique users. Thanks to an outstanding partner like Eurogamer, the contest will be followed “behind the scenes” from the beginning till the end and this partnership will surely bring back great results in terms of involvement of people from different countries. “ Draw ‘n’ Race” will be promoted by Eurogamer, Black Bean Games, FERM WRT and WRC.com websites and social networks.

Roel Schoondermark, Marketing Manager FERM World Rally Team, says “ I am very excited that a rally fan or a creative person will design our Ferm WRC car. It is a unique opportunity for the entrants to show their talent and see their work in action in the world rally championship that is spanning the globe.  It is unique that somebody can design the car livery, see it action and race it on their computer”.

“I want to thank the FERM WRT and Eurogamer for this fantastic cooperation”, says Davide Bilotta, Marketing Manager at Black Bean Games. “ We’re sure that all the fan of the WRC will love the idea to take part of the WRC 3 development and see their own livery on the real Dennis Kuipers car during Wales Rally GB. With this unique activity we’re proving once again that the relationship between the real WRC and the official video game is stronger than ever”.

Black Bean Games and the WRC are providing a fantastic prize which we’re delighted to be able to offer up to our readers across our European network. We can’t wait to see the winning design!Tom Champion, Community Manager Eurogamer.net.

The 2011 edition of the official WRC video game will feature all rallies of the 2011 World Rally Championship calendar with all the leading WRC team and drivers. WRC 2 – the Official Game will feature significantly more content than its predecessor with 78 Special Stages, 5 Super Special Stages, 15 different locations, 25 different terrain conditions and 9 car categories.  Cars will range from the 1960s to the WRC models of the current Championship and the game contains new Game Modes, a 16-player online mode along with a completely revamped Career Mode, and many other improvements from last year in terms of contents, gameplay features and visual effects.

The sequel to the popular WRC title is currently being developed by Milestone and will be published exclusively by Black Bean Games for PlayStation®3, Xbox360™ and PC.

To illustrate the car model the graphics will be printed on Black Bean Games and FERM Power Tools have put together a video featuring Dennis Kuipers and Frederic Miclotte. Follow http://bit.ly/qvnGXu or visit www.indigopearl-press.com to view the video.


About Black Bean Games

Founded in 2004, Black Bean Games is the video game publishing arm of the Leader Group ( www.leadergroup.eu). Leveraging over 25 years of market expertise and knowledge, Black Bean Games relies on a global publishing strategy of original IPs and strong licenses to create unique video game experiences for all video game console systems and PC. The philosophy adopted by Black Bean Games focuses its releases in two genres: Racing and Family & Lifestyle. The 2010 line-up had International appeal thanks to powerful IPs based on such prestigious licenses as National Geographic, Get Fit with Mel B,  SBK ®X and the exclusive WRC World Rally Championship. For further information about Black Bean Games and its products please visit www.blackbeangames.com.

About WRC

Widely regarded as the most challenging motorsport competition in the world, the FIA World Rally Championship (WRC) pits cars and drivers in a series of two, three or four-day events though some of the toughest, and most varied, conditions on the planet. The roads on this epic motorsport adventure range from the ice and snow of Scandinavia to the stifling heat of Jordan – over surfaces including packed ice, smooth asphalt and boulder-strewn rocky tracks. Established in its current format in 1973, in 2011 drivers and manufacturers – including Citroën, Ford and MINI - will battle it out for the annual pilots’ and makes’ championship trophies on rallies spread across 13 countries. For more information about the WRC visit www.wrc.com 

About Milestone

Founded in Milan in 1996, Milestone S.r.l. is the biggest Italian developer and it is recognized worldwide as the leading Italian Studio of interactive entertainment software specialized in racing video game s. In 2002 Milestone S.r.l. became part of the Leader Group. An obsessive desire for quality combined with an elaborate attention to detail have always been the trademarks and philosophy of the company. SBK® Superbike World Championship series is a clear example. Milestone is developing products for current and next gen platforms. www.milestone.it / http://blog.milestone.it  

About FERM

FERM Power Tools World Rally Team is a new name in WRC. Our goal this year is to learn and experience the most demanding championship in global motorsport. With driver Dennis Kuipers and co-driver Frederic Miclotte we take part in eleven rounds of the FIA World Rally Championship. Dennis Kuipers made his debut in the WRC with M-Sport in 2010. The 25-year-old produced a series of strong results, finishing ninth at Rally of Turkey and the first Dutchman ever to score WRC driver points. RM Power Tools is a global producer of electronic equipment and tools and they have embraced the WRC to help promote its brand and products worldwide. FERM believes there is a natural fit between their products and the WRC.

About Eurogamer

Founded in 1999, Eurogamer Network Limited publishes Eurogamer.net, the world's leading independent video games website with local editions in 11 European languages. The company also publishes market-leading trade resources GamesIndustry.biz and IndustryGamers.com. In addition to its online publications, Eurogamer Network produces live public and trade shows including the Eurogamer Expo, the UK's largest gaming event, and the GamesIndustry.biz Career Fair. Most recently, Eurogamer acquired Hammersuit and created a North American division, IndustryGamers Inc. More information on Eurogamer Network Limited can be found at www.eurogamer.biz.

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