Xbox 360 Registers Biggest Black Friday in Its History

REDMOND, Wash.— Dec. 1, 2008— Microsoft Corp.’s Xbox 360 video game and entertainment system kicked off the holidays with record-breaking console sales on one of the biggest shopping weekends of the year in the U.S. Retailers reported Xbox 360 console sales over the Black Friday weekend were on pace to beat previous years, outselling the PlayStation 3 by a three-to-one ratio and estimating a 25 percent increase from Xbox 360 Black Friday sales figures from 2007.

Strong game sales rounded out a historic Black Friday for Xbox 360, with record-paced software sales continuing for key Microsoft titles, such as“Gears of War 2,”“Fable II,” and“Lips.” Xbox 360 continues to have the highest game attach rate of any console at 8.1 games per console.

“We entered into the Black Friday sales period with cautious optimism, knowing that dollar for dollar, Xbox 360 offers more social entertainment value than any other console on the market,” said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft.“Record Black Friday sales in the U.S., coupled with our existing global install base of 25 million and an online community of more than 14 million Xbox LIVE members, have laid the groundwork for continued global sales momentum in 2009.”

Xbox 360 sales have also surged worldwide since the September price drop, outselling the PlayStation 3 week over week across Europe. Console sales in Europe are up as much as 400 percent, with sales nearly double year over year and reaching 7 million consoles sold this generation.

With a mass-market price point starting at $199.99 worldwide (estimated retail price) for Xbox 360 Arcade, a games lineup of more broad-appeal social titles than any other platform, and the recently launched New Xbox Experience, Xbox 360 is leading the industry and inviting everyone to play.

About Xbox 360

Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest games plus more entertainment than any other device connected to the TV. The digital center of the living room, Xbox 360 blends unbeatable content, including personal pictures and music, with a unified online social network to create a limitless entertainment experience that can be shared at home or across the globe. More information can be found online at http://www.xbox.com/xbox360.

About Xbox LIVE

Xbox LIVE connects more than 14 million members across 26 countries to each other and the entertainment they love. Home of more entertainment from one remote than can be found from any device connected to the television, Xbox LIVE is also a unified online social network bringing friends together, no matter where they are— in the living room or across the world. More information and Xbox LIVE membership can be found online at http://www.xbox.com/en-us/live.

About Microsoft

Founded in 1975, Microsoft (Nasdaq“MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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