XBOX 360 TAKES KINECT ON THE ROAD GIVING THE UK PERSONALISED CONTROLLER FREE EXPERIENCES

www.facebook.com/kinectforxbox360

LONDON – Wednesday 21 September 2011 Xbox 360 today announces details of this years’ Kinect UK tour as it takes to the road again offering UK consumers a chance to get hands-on with  Kinect games. This year the tour will include an innovative and personalised trial experience that visits London, Newcastle and The Clothes Show Live in Birmingham. Kinect trial will also take place at Disney on Ice shows and at retail stores across the UK between October - March 2012. 

The Your Kinect Experience tour kicks off on September 29 th at the Metro Centre in Gateshead and consumers are able to book their personalised experience from today using the Facebook booking tool and interactive tour map which details all UK trial locations at www.facebook.com/kinectforxbox360.

The Your Kinect Experience will be personalised around the visitor’s choice of game with various elements of the trial experience updating automatically depending on the users preferred game. Groups of up to five friends can play one of four games together prior to release (Kinect Disneyland Adventures, Kinect Star Wars, Kinect Sports Season 2 and Dance Central 2) within the Your Kinect Booth

On arrival all visitors will be given the option of using an RFID wristband which will allow the Your Kinect Facebook application to link the visitor’s experience to their Facebook profile allowing personalisation of their experience by easily sharing everything they see via Facebook, from photos and videos to other content by swiping their wristbands at various points in the booth.

Stephen McGill, Director of Xbox and Entertainment comments, “We are delighted to be taking Kinect on tour again this year. Seeing really is believing with a product as magical as Kinect, and we have some truly amazing games launching before and after Christmas.  With a product as innovative as Kinect it’s only fair that the tour experience matches that. Not only will consumers receive a personalized experience it will be completely integrated with Facebook using RFID technology to create a unique trial experience.”

During weekends visitors at the Your Kinect Experience booth consumers will also get the chance to get hands on with the latest update to Windows Phone, which features even more integration with the Xbox LIVE service.

Along with chances to win fantastic prizes on the day, including Windows Phone mobile phones and Xbox 360 bundles, Your Kinect Experience visitors will also receive a free picture of themselves in their favourite game – printed and ready to collect as they leave the experience.  All consumers who take part in the trial will also be given an exclusive discount offer to buy a Kinect for Xbox 360 bundle in time for Christmas.

The Your Kinect Experience Tour wraps up at the at The Clothes Show Live Birmingham 2011 where Kinect for Xbox 360 will be sponsoring the Clothes show Freestyle Stage next to the main arena at the Birmingham NEC.  Aspiring freestyle dancers can win a chance to appear on stage to show off their moves by tweeting their best freestyle video to @KinectSocial for a chance to appear on stage at the NEC.

Kinect Disneyland Adventures will also be appearing across the UK at selected Disney on Ice shows from 7 th October giving Disney fans a sneak peak before launch. The game will also appear at the Disney Inspiration Store in Oxford Street, London during October half term

Full details of retail trial locations which include various GAME and gamestation, HMV, Argos, Currys, Sainsbury’s, Tesco, Toys R Us, Asda, Best Buy and John Lewis stores across the UK can be found on the Kinect Tour map at www.facebook.com/kinectforxbox360 and at www.Xbox.com.

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Key Dates:

Your Kinect Experience

  • 29 th September 2011 – 23 rd October 2011 - Metro Centre, Gateshead, UK
  • 26 th October 2011 – 28 th November 2011 – Westfield Shopping Centre, Shepherd’s Bush, London, UK
  • 2 nd December 2011 – 7 th December 2011 – Clothes Show LIVE, NEC, Birmingham, UK

Kinect Disneyland Adventures Tour

  • Newcastle Metro Radio Arena: 7- 9 th Oct
  • Disney Inspiration Store, Oxford Street, London: 21 st – 27 th Oct
  • London Wembley Arena: 28 th – 30 th Oct
  • Birmingham NEC: 4 th- 6 th Nov (3 days)
  • Sheffield Arena: 11 th – 13 th Nov  
  • Nottingham Arena: 18 th- 20 th Nov
  • Sheffield Arena: 9th – 11th March
  • Birmingham NEC: 16 th - 18 th March
  • Liverpool Echo: 23 rd- 25 th March

For consumer media enquiries, please contact:

Maxine Rushworth / 020 3047 4024 / maxine_rushworth@jcpr.com  

Claire Edwards / 020 3047 2340 / Claire_edwards@jcpr.com

For Xbox 360 specialist media enquiries:

Dominic Carey / 01189 095334 / docare@microsoft.com" target="_blank"> v-docare@microsoft.com

For the latest Xbox news and announcements, please subscribe to the Xbox News RSS feed at http://blogs.msdn.com/b/xbox360press/ or follow us on Twitter @tweetbox360.

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with a network of 35 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com .

About Xbox LIVE

Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever-expanding world of games, movies, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on-demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is now also available on Windows Phone 7 putting the power of connected entertainment in the palm of your hand. Xbox LIVE is the exclusive home of controller-free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of 35 million people across 35 countries, Xbox LIVE provides you with instant access to the entertainment you want, shared with the people you care about. More information about Xbox LIVE can be found online at http://www.xbox.com/live.   

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news . Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx  


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