LOS ANGELES — 4 June 2012 — At the Electronic Entertainment Expo (E3) today, Microsoft Corp. and NIKE Inc. ushered in a new era of home fitness, unveiling “Nike+ Kinect Training” only on Kinect for Xbox 360. Featuring Nike trainers who work with some of the company’s top athletes, “Nike+ Kinect Training” is a custom training program rooted in elite Nike fitness and specifically designed to help athletes of all levels reach their potential in the comfort of their own homes.
Whatever your fitness goal, “Nike+ Kinect Training” will give you the tools to get you there. Through the controller-free magic of Kinect, the personal trainers within the experience can see how your body moves, assess your physical strengths and athleticism, identify areas for improvement, and create a personalised workout plan to help you achieve your personal best. With real-time feedback to make sure positions and movements are correct, the “Nike+ Kinect Training” custom program evolves as you do, helping you get fitter, faster and stronger.
“By combining Nike’s understanding and knowledge of great athletes with the powerful technology of Kinect, we have created a personal training program unlike anything currently available,” said Yusuf Mehdi, Corporate Vice President of Marketing and Strategy of the Interactive Entertainment Business at Microsoft. “Kinect becomes the ‘eyes’ for ‘Nike+ Kinect Training’ instructors, bringing a new level of engagement and personalisation to the program that blurs the lines between a personal training session and a game.”
Nike is the leader in sports innovation and has developed new ways to inspire athletes at every level with digital services such as Nike+ and the Nike+ FuelBand. With “Nike+ Kinect Training,” Nike training can be personalised for anyone — from a professional athlete to an everyday athlete or even for someone who is just getting started.
“‘Nike+ Kinect Training’ gives everyone access to the same training that we give our professional athletes. It merges our understanding of the greatest athletes in the world with the amazing sensor technology of Kinect for Xbox 360,” said Stefan Olander, Vice President of Digital Sport at Nike. “‘Nike+ Kinect Training’ will make working out at home fun and inspiring, and with its seamless connection to two huge global communities in Xbox LIVE and Nike+, you’ll always find more motivation in someone to train with or challenge.”
Take your training experience further by competing in challenges, sending encouragement to friends, and staying connected with a mobile app that keeps you motivated and on track for your next workout. 1 “Nike+ Kinect Training” will be available exclusively on Kinect for Xbox 360 during the Christmas 2012 season.
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1 Online multiplayer requires Xbox LIVE Gold membership (sold separately). Mobile companion app requires compatible mobile device and Nike+ account; carrier fees apply.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro International Limited, which designs, distributes and licenses athletic and casual footwear, apparel and equipment, primarily for global football (soccer). For more information, visit www.nikeinc.com or follow @Nike.
About Xbox 360
Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on demand library of music, standard and high definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with a network of nearly 40 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com/en-GB/.
About Xbox LIVE
Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever expanding world of games, movies, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is now also available on Windows Phone 7 putting the power of connected entertainment in the palm of your hand. Xbox LIVE is the exclusive home of controller free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of nearly 40 million people across 35 countries, Xbox LIVE provides you with instant access to the entertainment you want, shared with the people you care about. More information about Xbox LIVE can be found online at http://www.xbox.com/en-GB/live.
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