XBOX Live Awarded with Guinness World Record for the Most Popular Online Console Gaming Service

June 2nd, 2009- Los Angeles-Guinness World Records Gamer's Edition's editors Gaz Deaves and Matt Boulton attended the Microsoft party at The Standard Hotel in downtown Los Angeles on Monday evening, to award XBOX Live with the official record for the Most Popular Online Console Gaming Service, with 20 million active subscribers, representing 67% of the total install base as of May 2009. The certificate was presented to XBOX Live's Director of Programming, Major Nelson and General Manager, Mark Whitten.

This record is set for inclusion into the 2010 Guinness World Records Gamer’s Edition which launches early next year. The book itself contains a comprehensive guide to gaming and will feature the latest gaming records, the history behind gaming, and interviews with key figures in the industry.

The presentation marks the beginning of a series of record attempts and certificate presentations at E3 Expo™ which will all be going into the 2010 Gamer’s Edition.

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer’s Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website ( www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada’s largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.

FOR MORE INFORMATION AND/OR PHOTOS PLEASE CONTACT:

GUINNESS WORLD RECORDS

Jamie Panas (US)

1 718 513 7263

Jamie.Panas@guinnessworldrecords.com

Damian Field (UK)

+44 (0)20 7891 4518

Press@guinnessworldrecords.com


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