Xbox Makes Entertainment More Amazing on Phone, PC, Tablet and TV

LOS ANGELES — 4 June 2012 — What if your tablet or phone knew what you were watching on TV and presented bonus features without you having to lift a finger? What if you could use your tablet to draw up a play in EA SPORTS’ “Madden NFL” and then perform it to perfection on your TV? What if you could control your favourite websites on the TV with a simple swipe, pinch or zoom on your tablet’s touchscreen?

To kick-start the Electronic Entertainment Expo (E3), Microsoft Corp. today unveiled a bold new vision for enjoying entertainment at home and on the go with Xbox SmartGlass. Launching this year, Xbox SmartGlass is an application for Windows 8, Windows Phone and other portable devices that connects phones, PCs and tablets with your Xbox 360 console to make your entertainment smarter, more interactive and more fun.  1 The intelligence of Xbox SmartGlass makes your entertainment more engaging, Web surfing more effortless, and playing games more immersive by delivering companion content and control to enhance your TV experience.

“Xbox is on a mission to make the entertainment that you love even more amazing,” said Don Mattrick, President of the Interactive Entertainment Business at Microsoft. “With Xbox SmartGlass, we are lighting up entertainment across your phone, tablet, PC and TV in a completely new way.  If you love to play games, watch TV and movies, surf the Web or listen to music, there has never been a better time to be on Xbox.”

           

Two years after the launch of Kinect for Xbox 360, Microsoft unveiled the next step in its journey to make Xbox synonymous with entertainment by unveiling Xbox SmartGlass, Internet Explorer for Xbox and new TV, movie and music offerings.

The Web Transformed for TV

Microsoft will launch Internet Explorer for Xbox this autumn in all countries where Xbox and Xbox LIVE are available. Through the power of Xbox, the magic of Kinect and the intelligence of Xbox SmartGlass, you will be able to surf the Internet using your voice on your Xbox 360 and navigate using your mobile devices for an incredibly easy Web browsing experience on the television.  2 Whether it is a new website you want to check out on the big screen, an HD video you want to share in your living room, or your favorite website you check daily and want to view in the 10-foot experience, you will have the power of the Web now on your TV.

Entertainment Keeps Getting Better on Xbox

Last year, Xbox added voice search powered by Bing and Kinect, making it easier to find the entertainment you want. This year, voice search is expanding to 12 additional countries: Australia, Austria, Brazil France, Germany, Ireland, Italty, Japan, Mexico, New Zealand, Spain and Switzerland.

Adding to the current catalog of customised sports, TV, movies and music apps from world-leading TV and entertainment providers, this year Xbox will continue to deliver all the content you care about in unique ways.

·          Your home for sports.  Microsoft announced more must-have sports experiences and content coming to Xbox this year, further establishing it as the home for sports fans everywhere.

o   NBA Game Time with NBA.com League Pass Broadband (U.S.) and NBA League Pass (outside the U.S.). Fans who subscribe to NBA.com League Pass Broadband will have access to hundreds of out-of-market live games (blackout restrictions apply in the U.S. and some international markets), plus highlights from around the league and up to the minute stats of your favourite athletes.

o   NHL GameCenter LIVE™ (Worldwide, except Denmark, Finland, Norway and Sweden). Hockey fans will be able to enjoy every moment of the live action as it happens on the ice, with live games (out-of-market and blackout restrictions apply), more in-game interactivity, and replays and highlights on demand any time.

o   ESPN (U.S.). Later this year fans will enjoy 24/7 live programming through WatchESPN from ESPN Networks – ESPN, ESPN 2, ESPN 3 and ESPN U. All the favorites, including “SportsCenter,” “SportsNation,” “The Mike and Mike Show,” as well as ESPN’s coverage of the NFL, MLB and the NBA, will be live on Xbox.

·          More TV and entertainment. Today, Microsoft announced more than 30 new content partners launching on Xbox over the next 12 months, including (UK-specific apps in bold):

o    Absolute Radio – U.K.

o   Ameba TV – Canada, U.S.

o    BreakMedia – Australia, Canada, India, Ireland, Singapore, South Africa, U.K., U.S. 

o   Comedy Central Stand Up – U.S.

o   Comoyo – Denmark, Norway, Sweden

o   Corus Entertainment's Franklin the Turtle – Canada

o    GameSpot TV – Australia, Canada, U.K., U.S.

o   Headweb – Denmark, Finland, Norway, Sweden

o   Indie Flix – U.S.

o    Machinima – All Xbox LIVE markets

o    Napster – Germany, U.K.

o   Nickelodeon – U.S.

o   Paramount Movies – U.S.

o    Picturebox – U.K. 

o   Quickflix – Australia, New Zealand

o   Rakuten ShowTime – Japan

o    Revision3 – Canada, U.K., U.S.

o   Rhapsody – U.S.

o   RTL XL – Netherlands

o   Slacker Radio – Canada, U.S.

o   SnagFilms – U.S.

o   Terra (Sunday TV) – Brazil, Chile, Colombia, Mexico

o    The AOL On Network – Australia, Canada, Netherlands, U.K., U.S.

o   The Weather Channel – U.S.

o   The Whistle – U.S.

o   TOU.TV – Canada

o   TV3 – Spain

o   Twitch TV – U.S.

o   Univision – U.S.

o   Wuaki – Spain

o   Youzee – Spain
·          Xbox Music revealed.  Microsoft showed a sneak peek of Xbox Music, an all-new music service coming to Xbox 360, Windows Phone and Windows 8-based devices. 

Xbox on Windows 8

This year Xbox will bring premium entertainment experiences to more than 180 new countries around the world when Xbox on Windows 8 launches, featuring four Metro-style apps: Video, Music, Games and Xbox SmartGlass. 3  

With Xbox on Windows 8, you can play games with friends and earn achievements, listen to music, and enjoy your favourite TV shows and movies wherever you go. 4  And with Xbox SmartGlass, you can start a movie or TV show on your Windows 8 device and finish it on the big-screen TV in your living room.

-         ENDS   -

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1 Xbox SmartGlass is available with select games and Xbox LIVE content and requires Internet connectivity and compatible devices. Xbox LIVE Gold membership (sold separately) is also required for some Xbox SmartGlass-enabled content and features. Available Xbox SmartGlass features may vary by device. See  http://xbox.com/live.

2 Internet Explorer on Xbox requires Xbox LIVE Gold membership (sold separately).

3 Available content and features vary across regions.

4 Available content and features vary across devices. Games and media content sold separately.

Some information relates to pre-released product and services that may be substantially modified before commercial release. Microsoft makes no warranties, express or implied, with respect to the information provided here.

About NIKE, Inc.

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro International Limited, which designs, distributes and licenses athletic and casual footwear, apparel and equipment, primarily for global football (soccer). For more information, visit  www.nikeinc.com or follow @Nike.

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on demand library of music, standard and high definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with a network of nearly 40 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at  http://www.xbox.com/en-GB/.

About Xbox LIVE

Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever expanding world of games, movies, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is now also available on Windows Phone 7 putting the power of connected entertainment in the palm of your hand. Xbox LIVE is the exclusive home of controller free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of nearly 40 million people across 35 countries, Xbox LIVE provides you with instant access to the entertainment you want, shared with the people you care about. More information about Xbox LIVE can be found online at  http://www.xbox.com/en-GB/live.   

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at  http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx  


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