LONDON 5th November 2007– Microsoft today announced Xtival’07, a four day festival of gaming, competitions and exclusive downloads, bringing the wonders of Xbox LIVE® Gold membership, free to everyone for one weekend. The invitation for Xbox 360™ owners to tune up and log in to the amazing line up of gaming and music themed fun was today thrown open to the millions of Xbox 360 owners across Europe from Friday 23rd until Monday 26th November.
Organisers promise a celebration of the comfort of your own living room in which everyone can get the most out of Xbox LIVE. Xtival‘O7 will give everyone the chance to play and chat with their friends online and then beat them into the ground on the latest next generation, high definition Xbox 360 titles.
In addition to the chance to log on and play your friends online for free there is also an amazing line up of events to take part in with three days of themed gaming activities and the chance to take on stars from the world of music and video games.
Chris Lewis, Regional Vice President Entertainment and Devices Division, Microsoft said“It’s great to be able to offer Xbox 360 owners across the region the chance to take part in Xtival’07 for free, sampling all the great features of the Xbox LIVE Gold service and play against friends new and old alike from the comfort of their living room.”
For more information please visit the official Xtival‘O7 site at www.xbox.com/xtival07 to find out the latest line up information.
While gamers can play any game they like on Xbox LIVE during the Xtival weekend, organizers have come up with three days of themed activities:
Friday 23rd November - OLD SKOOL V NEW SKOOL
As the gates open for this unique weekend, Friday is gamers’ chance to play the newest versions of games everyone’s talking about and show their mates how it’s done. Or, show the world their genius on something they really know their way around. These games will include FIFA’08, Halo® 3, Lost Planet, Gears of War along with all the latest titles from the Xbox LIVE Arcade.
There is also the chance to take part in a‘Developer Jam Session’ Competition taking on the brains behind Project Gotham Racing 4, the blockbuster title from Bizarre.
Saturday 24th November - HEADLINERS
On the second day, gamers will get to prove themselves as Guitar Heroes in waiting, as they are invited to take part in a unique‘Game with Fame’ session with a top name talent. More details to be revealed later this month.
They will also get to take on the developers of the amazing music title along with playing friends old and new alike on Viva Piñata Party Animals, Naruto, Call of Duty 4 and Rainbow 6 Vegas
Sunday 25th November– SPORTS DAY
Closing out Xtival’07, the organisers will be showcasing the best sport on the planet, inviting visitors to show off their skills on the top Xbox 360 games titles including Tiger Woods, Table Tennis, Virtua Tennis, Forza® 2 Motorsport, and Pro Evolution Soccer 2008.
Halo Art Competition
All weekend gamers will also have the chance to show their mates how good they really are and it is as easy as taking a shot at yourself using one of the unique features of Halo 3 to record the moments you’re most proud of, video or still, and then share them with your mates on Xbox LIVE.
The Xtival’07 organisers are looking for the 10 best still shots taken on Xbox LIVE in each participating country, as judged by the local Halo Art Team. The lucky 10 will get a still print to hang on their wall to remind them of their proudest moment. To enter, gamers have to capture their best screenshot and save it to www.bungie.net during game play, with the subject line as“Xtival‘07 Halo Art UK The team will judge the winners and get in contact with winners directly.
All weekend there will also be Xtival‘07 Mystery Gamers playing on Xbox LIVE, ready to award Microsoft Points to gamers they enjoy playing against. Gamers will only be eligible for selection if they are playing over this weekend. Organisers won’t be revealing when the Mystery Gamers will be playing. Visitors will have to keep checking back and playing their favourite games to be in with a chance of becoming a lucky winner.
There will be free exclusive Xtival theme packs and gamer pics available from Xbox LIVE Marketplace, for the festival weekend only, and loads of other great stuff to take part in and explore, all for free.
For further information please contact:
Kate Szlendak / 0118 909 5334 / email@example.com
About Xbox 360
Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming service, and unique digital entertainment experiences that revolve around gamers. The system was first launched in North America, Europe and Japan in 2005 and then in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006. More information can be found online at http://www.xbox.com/xbox360.
About Xbox Live
Xbox Live is the first and only unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox Live connects millions of members across 24 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox Live Arcade, free and premium playable game demos, music videos, and movie trailers, as well as new game levels, characters and vehicles for all their favorite retail games. More information can be found online at http://www.xbox.com/en-us/live.