XLOC Helps Brütal Legend™ Rock Out Worldwide with Localization Solution

RALEIGH, N.C. - October 13, 2009 - XLOC, the leading provider of global localization solutions for video games, announced that its technology facilitated the worldwide release of the highly-anticipated rock adventure Brütal Legend™. Developed by Double Fine Productions and published by Electronic Arts (EA), Brütal Legend utilizes XLOC’s tool suite to localize the title into English, French, German, Spanish and Japanese for the Xbox 360® video game system and PLAYSTATION®3.

“XLOC’s contribution on Brütal Legend, as on past projects with EA Partners, was a crucial component in the success of an‘on time’ completion for our localization process,” said Craig Krstolic, associate producer and localization manager at Electronic Arts.“The XLOC tool provides excellent asset management that greatly reduces the chance for human error, as well as the ability to quickly recover from changes or internal errors. Its staff offers some of the best customer support and professionalism I’ve seen by being friendly, knowledgeable and readily available.”

Brütal Legend is an epic action game from visionary developer Tim Schafer. Jack Black stars as Eddie Riggs, a legendary roadie summoned to a world of Heavy Metal where mountains are made of amplifiers, killer spiders spin guitar strings and Rock Legends roam the landscape. As Eddie, crush skulls with a battle axe, ravage the road in a super-charged Hot Rod and unleash the power of Rock to reign down fire from the sky– all to save humanity and become a Brütal Legend.

“We are very excited to work with Electronic Arts on the global release of such a creative and thrilling title as Brütal Legend,” said Stephanie O’Malley Deming, the president and co-founder of XLOC.“Our solution allowed the development team to maintain a standard interface for producers and translators, creating a more streamlined localization process that allows players around the world to rock out.”

The XLOC system was created based on industry experience, with the goal of continually enhancing its features to meet constantly evolving market needs. XLOC offers a complete management system for integrating localization into game development to enable simultaneous global shipment. As developers provide their latest assets, XLOC dynamically synchronizes with these localized game resources, proactively generating current, changing asset lists and separating the translation effort from game asset format specifics. This process allows for asset updates to be seen in real time by developers, translators and publishers and expedites time to market.

About Double Fine Productions

Double Fine Productions ( http://www.doublefine.com) is an award-winning, independent game development studio founded in 2000 by games industry veteran Tim Schafer, creator of such gaming classics as Grim Fandango, Full Throttle, and Day of the Tentacle. Located in San Francisco's South of Market district, Double Fine specializes in high-quality games with an emphasis on originality, story, characters, and fun. In 2005, Double Fine released the critically-acclaimed Psychonauts, which won several awards including "Best Action / Adventure Game" from OXM, "Game of the Year" from Eurogamer, and "#6 XBOX game of all time" from G4TV. At the 2006 Game Developers Conference, Double Fine itself was awarded the title of "Best New Studio" by their fellow developers.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Brütal Legend is a trademark of Double Fine Productions, Inc.“PlayStation” and“PLAYSTATION” are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox, and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.

About XLOC

XLOC is the leading provider of global localization solutions for the international computer and video game industry with more than 30 years of production, programming and development experience. XLOC offers an organizational management system that streamlines localization processes and simplifies the integration of localization into the development cycle. This process saves game developers and publishers significant time and money, and allows them to ship their international SKUs simultaneously across multiple game platforms and languages to realize the full potential of the global marketplace. The XLOC tool suite is compatible with all major 3D engine technologies and can be leveraged as a stand-alone product or be combined with XLOC’s consulting and support services. Titles built using XLOC include Call of Duty®: World at War; Guitar Hero: World Tour™ and NBA 2K9. To learn more, please visit www.xloc.com.

Contact

Katherine Webb

ClearImage (for XLOC)

katherine.webb@clearimagepr.com

(919) 863-2393 ext. 223


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