XtendPlay™ Celebrates Launch with Campaign for Get-Well Gamers

FOR IMMEDIATE RELEASE:

Official Kick-Off Event, Co-hosted by NOS Energy Drink and Gamer-Clothing Line G8 Brand, 12/15, at Powersurge, LA's Newest, Hottest Gaming Venue

VENICE, CA December 9, 2010—Xwerx, makers of XtendPlay ( http://www.xwerxonline.com), the new controller enhancement for original-equipment Xbox 360 and PlayStation controllers, has announced that it will donate a portion of each product sold during the holidays to Get-Well Gamers Foundation ( http://www.getwellgamers.org), a California-based international charity dedicated to bringing electronic entertainment to children in long-term healthcare facilities.

The campaign will be highlighted at the XtendPlay launch party, which will be held on December 15 at Powersurge, LA's hottest, newest and most unique gaming venue. Attendees are encouraged to bring used games and games equipment to donate to Get-Well Gamers. Guests will also be able to get their game on alongside Stallion83 (a.k.a. Raymond Cox), the world's highest-scoring gamer on Xbox LIVE and an enthusiastic endorser of XtendPlay. Stallion83 will be teaming up with guests to play a number of the hottest game titles. 

"The generosity of XtendPlay's creators is a new high for us," said Ryan Sharpe, President, Get-Well Gamers Foundation. "This is the first time a company with a new product has come forward to share the spotlight at such a critical moment. Clearly, the creators of XtendPlay understand not only that gamers want to be comfortable when they play, they also want to give back to the larger gaming community."

"It is our pleasure to do whatever we can to support such a worthy charity," said Dave and Mark Sparling, Xwerx CEO and COO.

"We have always looked at gaming a little differently, which is what brought us to create XtendPlay, and with Ryan and Get-Well Gamers we’ve found a good synergy."

Why Should You Get XtendPlay?

The secret of XtendPlay is its patent-pending design, which was refined over thousands of hours of testing.  The result is an innovative product that improves the biomechanics of game play.

FEATURES:

·         Soft-touch fleXlite™ shape keeps fingers and hands relaxed

·         Airflow Channels keep hands cool and dry

·         Size and shape boost comfort in any playing position

To view the XtendPlay teaser trailer, browse the product photo gallery, and find out more information: http://www.xwerxonline.com.

XtendPlay is currently available for pre-order at the price of $19.99 USD, with orders shipping beginning mid December 2010.

About Get-Well Gamers Foundation:                                                                                                                  The Get-Well Gamers Foundation is a California-based 501© (3)-certified public charity dedicated to bringing electronic entertainment to children's hospitals for the benefit of entertainment and pain management since 2001. Its network includes more than 140 hospitals and treatment facilities across the United States and Canada. For more information, please visit: www.getwellgamers.org

About Xwerx

Xwerx is an interactive product-design company whose mission is to enhance the enjoyment of interactive entertainment. Based in Venice, CA, Xwerx was founded in 2008 by Dave Sparling and Mark Sparling, two brothers whose vision for a better and more rewarding gaming experience has resulted in the creation of XtendPlay, a controller enhancement for both the Xbox 360 and PlayStation. For more information, visit: http://www.xwerxonline.com.

MEDIA CONTACT:

Bill Lessard

PRwithBrains

wlessard@prwithbrains.com

+1 (914) 476-6089 


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