YetiZen launches the Innovation Lab, a 20,000 square foot games center in the heart of San Francisco

San Francisco--September 4, 2012

YetiZen, a cornerstone of the game development community that organizes the wildly popular San Francisco Game Developer’s Workshop series and runs the only games exclusive accelerator program, launched the YetiZen Innovation Lab today. The YetiZen Innovation Lab is 20,000 square feet of a games community center in the heart of San Francisco which is focused on empowering all aspects of the games community

The YetiZen Innovation Lab serves the games community in 4 major ways. First, during the day the Innovation Lab provides a free co-play environment for game developers to work collaboratively, network with each other to find synergies, and build stronger game businesses. This co-play space is FREE for anyone in the games industry to use.  Second, in the evenings it hosts a variety of events aimed towards educating and connecting the game industry.  Not only does YetiZen host it’s own events, such as the San Francisco Game Developer’s Workshop, but also allows the event space to be used by anyone organizing game industry events in the bay area. The Innovation Lab has already been home to the Samsung developer meetup, VR Gaming, and multiple hack-a-thons. Over the next few weeks it will be hosting popular meetups such as Blacks in Gaming, Gays in Gaming, Monetizing Web 2.0, Bay Area Video Game Development Meetup, and SF Game Monetization Meetup among many others. Third, for those game developers who are not in the Bay Area, YetiZen will be syndicating video content of all of the events that take place at the YetiZen Innovation Lab on Twitch TV, Game and a number of other online channels.  And of course, lastly, the YetiZen Innovation Lab is home to the YetiZen Accelerator program which only selects the top 1.5% of over 700 exitable game startup applicants each year.

“We have been working hard to launch this collaborative space, the YetiZen Innovation Lab, since the beginning of this year. We are excited to finally open our doors to the public, and look forward to seeing the synergy created between developers working side by side, co-playing, and learning together” said Japheth Dillman, CCO and co-founder of YetiZen.

“The YetiZen Innovation Lab, represents a new era for indie game developers. Not only will it allow indie game developers anywhere in the world to learn from the best in class on how to build successful game businesses wherever they are but it will also raise all ships by helping indie game entrepreneurs connect with each other to better leverage resources and talent within the game development community,” echoed Sana Choudary, CEO and co-founder of YetiZen.

The YetiZen Innovation Lab was also given a vote of confidence by Gamestop, one of the two companies that committed early to the vision it represented: “We are excited to support indie game development through incubation initiatives like YetiZen’s Innovation Lab and accelerator program, “ said Chris Petrovic, GM GameStop Digital Ventures.  “This furthers our commitment to the indie community similar to our development outreach work with Kongregate and GameStop’s PC Downloads platform,” he added.

For more information please visit:

http :// yetizen . com / innovation - lab /

or contact YetiZen at:

About YetiZen

YetiZen is a cornerstone of the game development community. It is the presenter of the San Francisco Game Developer’s Workshop series(SFGDW), the largest regularly meeting game developers event in the world. SFGDW serves 5000+ unique game developers every year and has had speakers such as Jason Citron (ex Openfeint), Dave Castelnuovo (PocketGod), David Helgason (Unity) and many others. YetiZen also runs the YetiZen accelerator program, the only games focused accelerator program in existence. The accelerator has 150+ mentors, 10 VCs (like Tim Chang from Mayfield Fund and Baris Aksoy from Intel Capital) and all the active strategic investors and acquirers in the game space. YetiZen’s newest initiative is the YetiZen Innovation Lab, a 20,000 square feet games community center. The YetiZen Innovation Lab empowers the games community, gathering together a wide and rich audience of developers into one location, and provides the environment for true synergy for game studios to build stronger businesses together.  

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