Yoostar Announces Exclusive Multi-Year Partnership with Sesame Workshop

NEW YORK, NY, May, 2009–Yoostar today announced a new partnership with Sesame Workshop, the nonprofit educational organization behind“Sesame Street”, to feature 160 classic and contemporary“Sesame Street” clips on Yoostar’s revolutionary entertainment system, available for purchase on Yoostar.com starting July 1 and in retail outlets beginning on August 24. The new Yoostar™ system will allow“Sesame Street” fans to replace and interact in segments with characters such as Oscar the Grouch, Elmo, Big Bird, Cookie Monster, Bert, Ernie and more.

The Sesame Workshop partnership is the first major children’s content franchise licensed by Yoostar, which made its debut at the 2009 Consumer Electronics Show. The Yoostar system allows users to star in their favorite movie and TV scenes together with the original actors and share their performances online with family, friends and the world.

“’Sesame Street’ has been delighting children for generations, and Yoostar is thrilled to add this franchise to our growing list of the most iconic scenes and characters in film and television,” said Patrick Bousquet-Chavanne, President and CEO, Yoostar Entertainment Group.“Yoostar will give children the chance to engage with‘Sesame Street’ at an even higher level by playing and interacting directly with the characters.”

One scene will be included in the initial set of 14 clips that come with the Yoostar system. Over the course of the multi-year arrangement, 160 scenes in total will be available for purchase and download at yoostar.com.

“Yoostar utilizes the latest in technology to enhance the‘Sesame Street’ experience,” said Terry Fitzpatrick, Sesame Workshop’s Executive Vice President of Distribution.“Users will be able to engage with our content and characters in a whole new way and post their clips in a safe environment provided exclusively by Yoostar.”

Sesame Workshop joins a stellar group of Yoostar content providers including Paramount Pictures Corporation, Universal Pictures, Metro-Goldwyn-Mayer Studios Inc., Lions Gate Films, Inc., Warner Brothers and the NBA.

The Yoostar system ($169.95 suggested retail price) includes all the tools to turn your home into a movie studio: a studio-grade web cam with built-in dual microphones and remote control, portable green screen, professional stand, and Yoostar software that is compatible with both PC and Mac computers.

Yoostar’s patented Active Immersion Technology™ digitally removes original actors from scenes and allows users to insert themselves into their place. Users can deliver faithful, on-script performances or their own interpretation of movie and television scenes while interacting with their favorite stars. The number of takes is unlimited, ensuring that the user gets exactly the performance they want before wrapping the scene.

The Yoostar system allows users to record performances on their PC or Mac for local viewing and also to upload to www.yoostar.com. At the site, users can share their own performances and view, rate, and compete with fellow Yoostar users’ efforts. Yoostar.com is a fully developed social networking site where users can create their own personal profile pages, build communities of friends and share favorite performances– on the site itself and through embeddable players and widgets. Yoostar is poised to become one of the largest content-driven social networking sites in the world.

About Yoostar Entertainment Group:

Yoostar Entertainment Group, with offices in New York City and Los Angeles, California is the owner and developer of the Yoostar technology and interactive entertainment system. Yoostar’s proprietary technology allows users, in the comfort of their homes or offices, to star in their favorite movie scenes together with the original actors and share their performances online. Perfectly blending aspects of online video creation and sharing, social gaming and social networking, Yoostar creates a new kind of personalized entertainment experience that’s immersive, fun and social. Founded in 2007, Yoostar’s principal investors are Emigrant Capital Corporation and Entertech, LLC.

About Sesame Workshop:

Sesame Workshop is the nonprofit educational organization that changed television forever with the legendary Sesame Street. As the single largest informal educator of young children, local Sesame Street programs produced in countries as diverse as South Africa, Bangladesh and India are making a difference in over 120 nations. Using proprietary research to create engaging and enriching content, Sesame Workshop produces programs such as Dragon Tales and Pinky Dinky Doo. In addition, multimedia needs-driven initiatives provide families tools for addressing such issues as children’s health, military deployment and emergency preparedness. As a nonprofit, product proceeds and philanthropic donations support Sesame Workshop’s educational research and creative content for children around the world. Learn more at www.sesamestreet.org.

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CONTACT:

Kevin Ray

Meryl Van Meter

212.253.4646

kray@bncpr.com mvanmeter@bncpr.com


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