London, England, October 28th, 2010– Expanding its global capabilities, Yoostar Entertainment Group today announced it has named Dave Noble as Vice President of European Business Development, and Tina Moore as Vice President for European PR&Marketing.
In his new position, Noble will be responsible for further developing Yoostar’s European retail and marketing channels. With nearly 20 years of experience in the interactive entertainment industry, Dave Noble has a proven track record of success at launching pioneering IPs worldwide. As Business Development Manager and first European employee at Red Octane, Noble was instrumental in all sales, marketing and distribution activities of the company’s inaugural introduction and launch of Guitar Hero. In just four months, Noble was able to take the game from concept to launch across several European territories, creating a demand for the game that far outstripped supply. This proven success and Noble’s previous senior appointment of retail buyer for Toys R Us and Vector OEM Content Ltd., make him the ideal candidate to help build Yoostar’s European office and introduce its unique game franchise on a global scale.
Tina Moore is one of the game’s industry’s most experienced and well rounded marketers, having worked for leading third and first party game publishers such companies as Sega, Take 2, Microsoft and Ubisoft. Most recently, Moore was Marketing Director at Sega Europe, Ltd. Prior, she worked at Take 2 Europe on the hugely successful GTA and Max Paine franchises. Tina’s breadth and depth as a marketer is a perfect fit for YooStar’s innovative blend of console and Social experiences, utilizing Move and Kinect technologies.
“Yoostar ® 2 is a unique blend of console gaming and online social networking,” said Gregory Fischbach, CEO of Yoostar.“I am excited to tap the experience and creative drive that Dave and Tina possess which will combine to make Yoostar a truly global publisher of social video games”
Yoostar Entertainment Group is the world’s first Social Video Game Company. Perfectly blending aspects of online video creation and sharing, social gaming and social networking, Yoostar creates a new kind of personalized entertainment experience that’s immersive, fun and social. Founded in 2007, Yoostar has offices in New York City and Los Angeles. Find out more about Yoostar on Yoostar2.com, on Facebook (Facebook.com/yoostar), or follow @Yoostar and @gregoryf on Twitter.
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