YOYO GAMES HEADING TO GDC 2012

London, UK – 23 rd February 2012 - YoYo Games, the UK-based developer of game creation tools and leading mobile games publisher, is pleased to announce that it will be attending this year’s Game Developer Conference in San Francisco, which takes place between the 5 th and 9 th of March 2012. YoYo Games will be taking a stand at the conference’s expo centre and will be showcasing the latest version of its game development platform, GameMaker: Studio, with live demonstrations from YoYo Games staff.

GameMaker: Studio takes the ultra-accessible and extensible GameMaker environment to the forefront of modern smartphone and web-based game development with one-button publishing to export a single code and asset base to a wide variety of output formats. GameMaker studio will output native apps to iOS for iPhone and iPad, OSX, Android, web HTML5, Windows and many others, with Smart TV support also in development.

Sandy Duncan, CEO of YoYo Games, comments: “The San Francisco GDC is the most important game development event in the world, so we’re hugely excited to be attending as an exhibitor to demonstrate the power and versatility of GameMaker: Studio.” He continues, “We’re keen to show the entire game development community precisely what GameMaker: Studio is capable of and the immense savings in time and resource it brings.”

Mike Dailly, head of development, YoYo Games said: “Showcasing GameMaker: Studio at GDC will allow us to really highlight the benefits of the development platform we’ve been continually refining and improving over the last few years.” He adds, “We estimate that for cross-platform development, there’s an 80% reduction in development time when using GameMaker over native languages. We’re also proving the strength and versatility of our development environment with our publishing arm, which uses GameMaker to produce demonstrably successful games with lightning-quick development times. Reflexions was developed in-house, by a two-man coder and artist team, in just three weeks at our Dundee studio and it topped the Android charts on release.”

GameMaker: Studio builds on the ultra-accessible UI and drag-and-drop functionality of previous versions of GameMaker, including its internal image, level and code editing tools and includes an advanced scripting language for experienced developers.  GameMaker: Studio also introduces a one-click compiling feature that outputs any given project to a variety of modern destination platforms, including iOS, Android, HTML5, Symbian and many others.

Game Maker: Studio will launch, initially in beta form, in [March] 2012.

YoYo Games will be exhibiting at stand 2332.

For more information, or to make a booking at GDC, please contact:

MEDIA

Tony Coles, Peppermint P

Tel: 0207 240 2645

Email: tony.coles@peppermintp.com

Notes to Editors

About YoYo Games

YoYo Games was founded in 2007 by a group of leading Games and Entertainment industry executives including James North-Hearn, CEO Foundation9, Michel Cassius, ex European Marketing Director Xbox and Spencer Hyman, formerly COO Last.FM. The company, headed by CEO, Sandy Duncan (ex Vice President of Xbox Europe), was created to support the founders' belief that great games are a result of great development tools.

YoYo Games is a leading publisher of Cross platform mobile games. It is the publisher of the top 5 hit game on Android Market "Reflexions" and the award winning "They Need To Be Fed".  YoYo Games debuted in the top half of the Develop100 list of the world's top games developers in 2011. All of the games published by YoYo Games are developed using GameMaker.

The free to use version of GameMaker, GameMaker: Lite is downloaded more than 1 million times every year from the company's website www.yoyogames.com.  


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