YOYO GAMES REVOLUTIONIZES DEVELOPER SERVICES WITH UNPRECEDENTED MONETIZATION OPTIONS IN GAMEMAKER: STUDIO

DUNDEE, Scotland – August 13, 2012 – YoYo Games today announces that it has revolutionized the relationship between service providers and game developers by integrating an unprecedented number of monetization and analytics services into GameMaker: Studio, its cross-platform games development environment. Developers using GameMaker: Studio will now be able to access services directly from GameMaker: Studio’s user interface, choose and deploy a monetization strategy and then export a game for publishing to worldwide “app stores,” making the process of monetizing games more accessible, efficient and scalable than ever before. The free services upgrade will be available in GameMaker: Studio’s 1.1 Update coming September 2012. This developer services functionality is being demonstrated for the first time, at The Game Developers Conference Europe August 13 and 14 at YoYo Games’ booth, No. 160.

“The challenge associated with monetizing games is one of the biggest concerns facing developers,” said Sandy Duncan, chief executive officer at YoYo Games. “In GameMaker: Studio, we’ve removed the technical limitations so that games developers can focus on creating great games and selecting the best monetization strategy, with no additional resources required. It’s a win-win situation for developers as well as service providers who now have access to GameMaker: Studio’s large and rapidly growing community and the treasure trove of new intellectual properties they are creating.”

The extensibility of GameMaker: Studio makes it highly adaptable and easy for the team at YoYo Games to integrate with complex services from a wide range of providers. Services integrated into GameMaker: Studio include:

· AdColony ( www.adcolony.com);

· AdMob ( www.admob.com);

· Google Analytics ( www.google.com/analytics);

· Google Play Licensing ( developer.android.com/guide/google/play/licensing/index.html);

· iAds ( advertising.apple.com) and ( https://developer.apple.com/iad/);

· MoPub ( www.mopub.com); and

· SupersonicAds ( www.supersonicads.com).

Additional services integrations are underway and will be announced in September with GameMaker: Studio’s Update 1.1. YoYo Games will add services to GameMaker: Studio on an on-going basis and make them available in future updates.

“The integration of MoPub Marketplace into GameMaker: Studio is ground breaking in that it gives thousands of developers easy access to the critical resources needed to successfully monetize their apps,” said Jim Payne, CEO and co-founder of MoPub. “Our real time bidding exchange and scalable ad serving platform is designed to give publishers the ultimate in control and transparency while tapping into new sources of demand which can ultimately result in more ad revenue from games.”

GameMaker: Studio has been developed with usability and efficiency at its core, allowing developers to create games in a single code base and then export and run them natively on multiple formats including HTML5, Facebook, Android, iOS, Windows and OSX. GameMaker: Studio offers a powerful, yet simple to use drag-and-drop integrated development environment with a built-in games-oriented scripting language that considerably increases games development productivity. GameMaker: Studio is a best-of-breed platform that caters to entry-level novices and seasoned game development professionals equally.

GameMaker: Studio is available at www.yoyogames.com/gamemaker/studio.

About YoYo Games

YoYo Games is a top publisher of mobile, social and web-based games and the creator of GameMaker: Studio, the world’s fastest and easiest to use cross-platform games development technology. YoYo Games publishes titles created with GameMaker: Studio including hits "They Need to be Fed,” “Simply Solitaire HD” and Pocket Gamer’s 2012 Android Game of the Year "Karoshi.” Privately-held YoYo Games was founded in 2007 by games industry visionaries to incubate and showcase the next generation of games development talent and devices. GameMaker has been downloaded 10 million times, hosts a community of a half a million registered users and is deployed in more than 5,000 schools and universities worldwide. For more information, visit www.yoyogames.com. Follow YoYo Games on Twitter, Facebook and Google+.  

Press contact:

Tony Coles

0207 240 2645

tony.coles@peppermintp.com


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