Reports

BRAND MAP: Call of Duty

Author: GameVision

Call of Duty is now probably the biggest gaming brand in the world. Certainly its 2010 outing, Call of Duty: Black Ops, is now officially the biggest selling game in UK market history. The next instalment, Call of Duty: Modern Warfare is the most important release of this year, not just for Activision but for the games market as a whole. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.

The reports provide a unique insight into current attitudes to brands – as well as historical context and trends. They examine consumer awareness, patterns of play, qualitative assessment, audience demographics and more.

Broken down into a series of graphs and charts, the Brand Maps also disclose how consumers hear about brands and what they like/dislike about them.

Game Vision has created Brand Maps for around 150 of the games industry’s leading franchises, all of which are updated every six months. 20 of them are now available directly from mcvuk.com for £480 (inc VAT).

As well as Call of Duty, we are offering:

Assassin's Creed; Championship Manager; Civilization; Dr Kawashima's Brain Training; Fable ; FIFA ; Gears of War; Gran Turismo; GTA/Grand Theft Auto; Guitar Hero: Just Dance; LittleBigPlanet ; Mario & Sonic at the Olympic Games; Mario Kart; Need for Speed; Super Mario Bros; Uncharted; and World of Warcraft